Mcdonalds
- Submitted by: smcclure08
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- Category: Other
- Date Submitted: 12/02/2012 02:01 PM
- Pages: 29
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Introduction
McDonald’s is well-established and globally recognized as one of the top fast food restaurants in the world. For over the last seven decades, McDonald’s has been the people's choice. The men that introduced McDonald’s to the world were Dick and Mac McDonald. They started in San Bernardino, California on 15 May 1940, but the concept was transformed into the McDonald's Corporation on April 15, 1955. The founder for the McDonald's Corporation was Mr. Ray Kroc. Ray Kroc changed the original concept of McDonalds, and once he did that McDonalds reached more customers and successfully grew McDonalds through the United States and eventually the rest of the world. Currently, McDonald's has more than 32,000 restaurants worldwide. McDonald's current menu includes burgers, french fries, drinks, milkshakes, salads, breakfasts, and desserts. The current C.E.O and chairman of McDonald's is James A. Skinner. McDonald’s has always met the need of its customers by serving them with great respect and expectations.
McDonald’s Values
McDonalds has five values that they adhere to:
• The core of the organization is the customer experience
• Commitment to all
• Being ethical in operating
• Giving back to communities
• Continually improve
To start off, McDonalds believes that their customers are the core of the business activities, and those same customers are the satisfaction that is fundamental for the growth of the organization. Basically, McDonalds believes that their customers are the reason for their success. Mainly, this is due to their experience and satisfaction, by high quality service, in clean and friendly environments in an aim to demonstrate appreciation.
Secondly, McDonalds commits to people, which is a critical role in the organization. It is one of the beliefs in the organization, in order to achieve satisfaction; a team of trained staff with different backgrounds, high quality experiences, and when all put...
McDonald’s is well-established and globally recognized as one of the top fast food restaurants in the world. For over the last seven decades, McDonald’s has been the people's choice. The men that introduced McDonald’s to the world were Dick and Mac McDonald. They started in San Bernardino, California on 15 May 1940, but the concept was transformed into the McDonald's Corporation on April 15, 1955. The founder for the McDonald's Corporation was Mr. Ray Kroc. Ray Kroc changed the original concept of McDonalds, and once he did that McDonalds reached more customers and successfully grew McDonalds through the United States and eventually the rest of the world. Currently, McDonald's has more than 32,000 restaurants worldwide. McDonald's current menu includes burgers, french fries, drinks, milkshakes, salads, breakfasts, and desserts. The current C.E.O and chairman of McDonald's is James A. Skinner. McDonald’s has always met the need of its customers by serving them with great respect and expectations.
McDonald’s Values
McDonalds has five values that they adhere to:
• The core of the organization is the customer experience
• Commitment to all
• Being ethical in operating
• Giving back to communities
• Continually improve
To start off, McDonalds believes that their customers are the core of the business activities, and those same customers are the satisfaction that is fundamental for the growth of the organization. Basically, McDonalds believes that their customers are the reason for their success. Mainly, this is due to their experience and satisfaction, by high quality service, in clean and friendly environments in an aim to demonstrate appreciation.
Secondly, McDonalds commits to people, which is a critical role in the organization. It is one of the beliefs in the organization, in order to achieve satisfaction; a team of trained staff with different backgrounds, high quality experiences, and when all put...