Mkt 571 Week 5 Quiz Latest Uop Assignment
- Submitted by: UOPeAssignments
- Views: 165
- Category: Other
- Date Submitted: 08/08/2015 04:52 AM
- Pages: 5
- Report this Essay
MKT 571 Week 5 Quiz Latest UOP Assignment
1. What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?
• Press relations
• Product publicity
• Corporate communications
• Counseling
2. Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of
• customer lifetime value
• customer value analysis
• a customer touch point
• customer perceived value
To download the complete answer check MKT 571 Entire Course
3. Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of
• a bypass attack
• a frontal attack
• an encirclement attack
• guerilla warfare
4. An insider trading crisis for an organization is what type of public relations crisis?
• Intentional event
• Unintentional event
• Act of nature
• Act of upheaval
Want help? Click to download MKT 571 Final Exam
5. Which of the following circumstances are best suited for the use of personal selling?
• When there is minimal risk involved in buying or using the products
• When the market has fewer and larger sellers
• When prospective customers are spread across a wide geographic area
• When the products used are simple and easy-to-use
6. ________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.
• Database marketing
• Relationship marketing
• Internet marketing
• Permission marketing
Want more details? Download now MKT 571 Individual Assignments
7. When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee,...
1. What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?
• Press relations
• Product publicity
• Corporate communications
• Counseling
2. Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of
• customer lifetime value
• customer value analysis
• a customer touch point
• customer perceived value
To download the complete answer check MKT 571 Entire Course
3. Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of
• a bypass attack
• a frontal attack
• an encirclement attack
• guerilla warfare
4. An insider trading crisis for an organization is what type of public relations crisis?
• Intentional event
• Unintentional event
• Act of nature
• Act of upheaval
Want help? Click to download MKT 571 Final Exam
5. Which of the following circumstances are best suited for the use of personal selling?
• When there is minimal risk involved in buying or using the products
• When the market has fewer and larger sellers
• When prospective customers are spread across a wide geographic area
• When the products used are simple and easy-to-use
6. ________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.
• Database marketing
• Relationship marketing
• Internet marketing
• Permission marketing
Want more details? Download now MKT 571 Individual Assignments
7. When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee,...