National Foods
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- Date Submitted: 12/18/2013 04:15 AM
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INTEGRATED MARKETING COMMUNICATION
IMC IN PRACTICE AT NATIONAL FOODS LIMITED
SECTION: A
GROUP MEMBERS:
HAREEM PARVEZ
SYED MUHAMMAD ALI
SIDRA MASROOR
SUBMITTED TO: SIR EJAZ WASAY
LETTER OF TRANSMITTAL
December 10,2013
Mr. Ejaz Wasay
Senior Lecturer
IoBM, Karachi
Respected Sir,
We request you to accept this report on “IMC in practice at National foods limited Pakistan”.
The purpose of the report is to inform you regarding our research. The content of this report elaborates that how the ad agencies and the company regard the importance of Integrated Marketing Communication and do they actually implement it or not. We have tried our best to cover all aspects of the subject and we hope that this report will serve its purpose.
Thanking You,
Sincerely,
Hareem Parvez
Syed Muhammad Ali
Sidra Masroor
History
National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food.
National Foods responds to the challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products.
The brand delivers its ultimate promise by consistently delivering value to its consumers. National Foods enriches family relationships by bringing people together for family traditions, feasts, and seasonal holidays and of course - everyday life. They bring value to all their customers by enriching customer’s experience of using their products in ways that help them become the center of attraction for their family that wins praise every time.
During the first quarter of 2013, National Foods performed exceptionally well. Moreover, its high quality standards in the convenience food segment resulted in the expansion of its customer base. National Food’s product categories have given a beyond par performance during the quarter includes pickles,...
IMC IN PRACTICE AT NATIONAL FOODS LIMITED
SECTION: A
GROUP MEMBERS:
HAREEM PARVEZ
SYED MUHAMMAD ALI
SIDRA MASROOR
SUBMITTED TO: SIR EJAZ WASAY
LETTER OF TRANSMITTAL
December 10,2013
Mr. Ejaz Wasay
Senior Lecturer
IoBM, Karachi
Respected Sir,
We request you to accept this report on “IMC in practice at National foods limited Pakistan”.
The purpose of the report is to inform you regarding our research. The content of this report elaborates that how the ad agencies and the company regard the importance of Integrated Marketing Communication and do they actually implement it or not. We have tried our best to cover all aspects of the subject and we hope that this report will serve its purpose.
Thanking You,
Sincerely,
Hareem Parvez
Syed Muhammad Ali
Sidra Masroor
History
National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food.
National Foods responds to the challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products.
The brand delivers its ultimate promise by consistently delivering value to its consumers. National Foods enriches family relationships by bringing people together for family traditions, feasts, and seasonal holidays and of course - everyday life. They bring value to all their customers by enriching customer’s experience of using their products in ways that help them become the center of attraction for their family that wins praise every time.
During the first quarter of 2013, National Foods performed exceptionally well. Moreover, its high quality standards in the convenience food segment resulted in the expansion of its customer base. National Food’s product categories have given a beyond par performance during the quarter includes pickles,...