1. To examine how external and internal forces affect competitive strategy.
2. To investigate how innovation and entrepreneurial strategies can be assets in a fast-moving industry.
See the table below to determine where to use this case:
|Chapter Use |Key Concepts |Additional Reading and/or Exercises |
|2: External Environment |Industry competition five forces; general |See Case DVD. NOTE industry report |
| |environmental factors | |
|3: Internal Analysis |Value-chain analysis; resource-based view of the | |
| |firm; VRIN | |
|4: Intellectual Assets |Intellectual and human capital |NOTE additional reading, embedded video |
|5: Business Level Strategy |Competitive strategy; generic strategies |See Case DVD - also NOTE additional reading, |
| | |embedded video |
|8: Entrepreneurial Strategies |Opportunity recognition; blue ocean strategy | |
|12: Managing Innovation |Innovation; sustaining vs. disruptive innovation; |NOTE additional reading |
| |scope of innovation | |
Case Synopsis
In 2006, Nintendo introduced its next generation video game console – the Wii. This new console introduced an innovative motion sensor game controller that enabled a user to...