Nlp Final Examination
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- Date Submitted: 07/06/2016 11:19 AM
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NLP Final Examination
1) What is SWOT analysis?
The SWOT Analysis (also known as TOWS analysis) is a powerful technique for understanding Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.
Used in a business context, the SWOT helps the practitioner and the client identify trends in the market. Used in a personal context, it helps the practitioner and the client develop their career in a way that takes best advantage of their talents, abilities and opportunities.
Strengths - some questions to ask your client include;
• What advantages (for example, skills, education or connections) do you have that others don't have?
• What do you do better than anyone else?
• What personal resources do you have access to?
• What do other people see as your strengths?
Weaknesses – some questions to ask include;
• What could you improve?
• What should you avoid?
• What things are the people around you likely to see as weaknesses?
• Do other people perceive weaknesses that you do not see?
• Do others consistently out-perform you in key areas?
Opportunities:
• Where are the good opportunities facing you?
• What are the interesting trends you are aware of?
• Useful opportunities can come from such things as:
• Changes in your job, social life and your relationships on both a broad and narrow scale;
• Changes in government policy related to your field;
• Changes in social patterns, population profiles, lifestyle changes, etc.; or
• Local Events
Threats:
• What obstacles do you face?
• What are the people around you doing?
• Is your job (or the demand for the things you do) changing?
• Is changing technology threatening your position?
• Could any of your weaknesses seriously threaten you?
2) What does AIDA stand for?
AIDA stands for Attention, Interest, Desire, Action
Attention: By using powerful word and pictures which catch the readers eye to make them stop reading and read...
1) What is SWOT analysis?
The SWOT Analysis (also known as TOWS analysis) is a powerful technique for understanding Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.
Used in a business context, the SWOT helps the practitioner and the client identify trends in the market. Used in a personal context, it helps the practitioner and the client develop their career in a way that takes best advantage of their talents, abilities and opportunities.
Strengths - some questions to ask your client include;
• What advantages (for example, skills, education or connections) do you have that others don't have?
• What do you do better than anyone else?
• What personal resources do you have access to?
• What do other people see as your strengths?
Weaknesses – some questions to ask include;
• What could you improve?
• What should you avoid?
• What things are the people around you likely to see as weaknesses?
• Do other people perceive weaknesses that you do not see?
• Do others consistently out-perform you in key areas?
Opportunities:
• Where are the good opportunities facing you?
• What are the interesting trends you are aware of?
• Useful opportunities can come from such things as:
• Changes in your job, social life and your relationships on both a broad and narrow scale;
• Changes in government policy related to your field;
• Changes in social patterns, population profiles, lifestyle changes, etc.; or
• Local Events
Threats:
• What obstacles do you face?
• What are the people around you doing?
• Is your job (or the demand for the things you do) changing?
• Is changing technology threatening your position?
• Could any of your weaknesses seriously threaten you?
2) What does AIDA stand for?
AIDA stands for Attention, Interest, Desire, Action
Attention: By using powerful word and pictures which catch the readers eye to make them stop reading and read...