Nokia

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NOKIA – The Range of Leading Cell Phones

Nokia's roots go back to 1865, when the Nokia wood-pulp mill was founded. In 1967, upon the merger of three separate companies, Nokia took its current form as a corporation under the laws of the Republic of Finland. The company is named after the Nokia River in southern Finland, next to which the original Nokia pulp mill was located.

Nokia’s Market Share in India (2006)
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USP
Its unique selling proposition is providing new mobile services packaged differently for both corporate users and consumers. The Nokia Local Marketing Solution is a unique solution providing significant benefits for the service operator. It offers an interesting and competitive alternative to marketing both owned and partnered cellular and non-cellular services. With the solution, the mobile operator can boost usage of existing service and create new business by providing advertising space for local business owners.

Distribution network

Competitors
Its competitors include LG, Motorola, Sony Ericsson and Samsung all of which are heading towards to become the world class manufacturers.

Advertisement
Advertising media used by Nokia are all sorts of Electronic and Mass Media such as Television, Radio, Hoardings, Internet and Newspapers

SEGMENTS
Knowing the market demand of customers for different types of value added services, the mobile phones developed by Nokia can be classified into different sections such as –
i) Games : For Teenagers
ii) Media & Music Developers : For Common Customers
iii) Enterprise Developers : For Corporate

Mergers and acquisitions

Nokia and Siemens have agreed to combine the bulk of their telecom equipment businesses to create one of the biggest players in the industry, sending shares in both firms higher.
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Nokia is having 35 percent market...