Business Plan for Reflections Music store
Sandra D Edwards
BIS/200
November 03, 2011
Teresita Rodriguez
Business Plan for Reflections Music store
Business Plan
Reflections Nostalgic Music Store, Inc
TABLE OF CONTENTS
Table of Contents
Executive Summary 4
Objectives
General Company Description 5
Company Overview
Information System Technology 7
Marketing Strategy 8
Company Ownership 8
Management Summary 8
References………………………………………………………………………………………………………………………………………………9
Executive Summary
Reflections Music Store is a nostalgic record store that suited ideally for the people of all generations who love music from the sixties and seventies. Nostalgic is all the trendy now. The older we get the more we long for the past, Reflection will take you back to your youth and fond memories of the past. We will also offer poster and.
Primarily, Reflection will market to the baby boomer on the business centers of the local town area by way of fliers, coupon distribution, direct mail campaigns and local newspaper advertisements. After successfully launching Reflections Music Store, the consumer market will be addressed through associating our stores with the major players e.g. Wal-Mart, Radio Shack and the CD Exchange.
Reflection will be financed with $50,000 of the owners’ money plus $35,000 from a business loan. Starting costs are $45,000. Sales are estimated at $135,000 during the first year. A positive cash flow will be produced at the end of the first year. A15,000 yearly savings plan to open a secondary store in Houston, Texas 2013 is included.
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The objectives for Reflections Music Store are the following:
* Make a positive impact on the community
* Achieve 30% of the local market share by the 5th year
* Establish operating hours accessible
* Achieve a profit by the second year
* Establish effective supply management and e-commerce...