Currently, greek yogurt is one of the most popular dairy products across the globe. Since greek yogurt is prepared through the straining process in order to separate the yogurt from the excess watery whey, it is also known as strained yogurt. The straining process makes the yogurt much thicker and creamier as compared to the regular or traditional yogurt. Greek yogurt contributes significantly to the growth of the global yogurt market. This is mainly attributed to its benefits such as higher protein and lower carbohydrates value as compare to traditional yogurt. Presently, greek yogurt is the highest growing product category among others including regular yogurt and yogurt drinks and second holds largest market share in terms of revenue, after traditional yogurt in the overall yogurt market. Demand for greek yogurt market is expected to increase in the next five to six forecast years owing to increasing lunch of new product with variety of flavours such as blueberry, vanilla, honey, chocolate and others.
Global Greek Yogurt Market Segmentation:
On the basis of product type, the global greek yogurt market is segmented into regular greek yogurt and non-fat greek yogurt, which is made from skim milk. Owing to increase the consumption of fat free and healthy products, non-fat greek yogurt products are gaining increasing popularity among the consumers.
On the basis of distribution channel, the global greek yogurt market is segmented into supermarket/ hypermarket, grocery stores, convenience stores, and online retailing. In terms of revenue contribution, supermarket / hypermarket is expected to hold the highest share among all the other segments. However, online retail for global greek yogurt market witnesses steady growth in the forecasted years. This is attributed to increasing visibility of greek yogurt especially through online retailing.
Geographically, global...