Nvq Level 2

Independent Mobile Classification Body

IMCB Guide and Classification Framework for UK Mobile
Operator Commercial Content Services

First Edition
February 2005

IMCB Guide and Classification Framework

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Contents
Introduction - General overview of IMCB
-

Background to IMCB and Mobile Operator Code of Practice for New Content Services
Terms of reference
Remit
Classification – Overview
The Internet
Funding
Classification advice and general enquiries
Contact details

The Framework Standard

1. Classification Framework – General
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Classification Framework Structure
Scope of the Classification Framework
Relationship to other classification and regulatory bodies
Legality
Further information

2. Specific Classification Framework requirements for visual,
audiovisual and mobile games content
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Themes
Language
Sex
Nudity
Violence
Drugs
Horror
Imitable techniques

Procedural issues

3. Complaints and dispute procedures
4. Independent appeals arrangements for Content Providers and
Mobile Operators
Appendix
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Definitions used in the Classification Framework document

2

IMCB Guide and Classification Framework

_____________________________________________________________________________

Introduction

General overview of IMCB

Background to IMCB and the Mobile Operator Code of Practice for New Content
Services

On 19th January 2004 the UK Mobile Operators1 (Vodafone, Orange, T-Mobile, 02, 3 and Virgin)
announced a joint Code of Practice for the self-regulation of new forms of content on mobile
phones. The six Mobile Operators have all signed up to the code designed to facilitate the
responsible use of new mobile phone services whilst safeguarding children from unsuitable
content on their mobile phones. Mobile technology advances mean that phones are being
developed with enhanced features, such as colour screens, video and picture messaging
allowing access to an increasing variety of services....