Obu Project

An analysis and evaluation of the business and financial performance of McDonalds over a three year period of 2011-2013

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ACCA Registration no :
Word count : 7485 words
Submission Date :

Table of Contents
Part One: Introduction and Overall Framework of the Research 4
Introduction 4
Topic Selection and reasons for its selection 4
Company selection and reasons for its selection 5
Aim of the Research Report 5
Research Objectives 5
Research Questions 6
Research Approach 6
Part Two: Data Sources and Business and Accounting Techniques 8
Sources of information for research work 8
Annual Reports: 8
Online libraries and Websites: 9
Books and Academic Journals: 9
Limitations faced in information gathering 9
Company’s Websites and Annual Reports 9
Web Search and Books/Academic Journals 10
Ethical issues faced in accessing information 10
Accounting and Business techniques used 10
Financial Techniques - Ratio Analysis 11
Limitations of Ratio Analysis 11
Business Analysis Models 11
SWOT Analysis 12
Limitations of SWOT Model 12
PESTEL Analysis Model 13
Limitations of PESTEL Analysis 13
Financial Analysis 15
Description of Business: 15
Revenue Analysis 15
Liquidity Ratios 17
Current Ratio 17
Quick Ratio 18
Turnover ratios 19
Inventory Processing Period 19
Assets Turnover Ratio 21
Profitability Ratios 22
Gross Profit Margin 22
Net Profit Margin 23
ROE 24
Long Term Solvency Ratios 26
Debt to Equity Ratio 26
Interest coverage ratio 27
Business Context Analysis 28
SWOT Analysis 28
Strengths 28
Weaknesses 29
Opportunities 29
Threats 29
PESTEL Analysis 30
Political Factors 30
Economic Factors 30
Social Factors 30
Technological Factors 31
Legal Factors 31
Environmental Factors 31
Conclusion and Recommendations 31

Part One: Introduction and Overall Framework of the Research
Introduction
It is necessary to carry out a critical...