Organisational Behaviour of Apple Inc.

APPLE INC. ORGANISATIONAL CULTURE


OLUKAYODE OMOSEBI
A4032655
ORGANISATION BEHAVIOUR COURSEWORK

TABLE OF CONTENT
INTRODUCTION………………………………………………………………3
CASE BACKGROUND………………………………………………………...4
KEY FINDINGS………………………………………………………………...5
KEY ISSUES…………………………………………………………………….8
RECOMMENDATIONS………………………………………………………..10
CONCLUSIONS…………………………………………………………………12
REFERENCES……………………………………………………………………14

INTRODUCTION
The language of ‘Culture’ in relation to organisations and to organisational change has become increasing complex (Handy, 1985). Culture is a lens through which an organisation can be understood through an appreciation of an organisation’s behaviour, rituals, beliefs, shared ideology and unspoken assumptions.
(Handy.1985) states that organisational cultures are never fully aligned, intrinsically complex and contain multidimensional subcultures. He believes that in identifying how these cultures behave, an organisation can gain both a positive and a negative understanding on the effect the culture has on the staff, workplace and the attainment of organisational goals and objectives
Corporate culture defines the specific set of values and norms shared by people and groups within a company. Actually, values can be regarded as beliefs and ideas about what kind of goals should be pursued and the appropriate standards of behaviour for achieving these goals. On the basis of these values, norms are developed which constitute guidelines on expectations for appropriate behaviours in particular situations and the control of the right behaviour. As a result, it is the task of management to influence the values and norms of the organisation.

CASE BACKGROUND
Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh computer line, Mac OS x, extremely loyal user-base, iTunes media application and the iPod music player.
Apple was established...