Organizational Behavior and Communication
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- Date Submitted: 07/11/2010 03:31 PM
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Starbucks is a very successful organization in today’s society. This success is due mostly to their organizational behavior and communication. This is demonstrated in their ability to adhere to the organizations culture that has been set forth in their mission statement and their organizational principles.
Starbucks operates under the mission statement: “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.” (http://www.starbucks.com). This mission statement goes hand in hand with the Principles of the company. In these set of Principles, Starbucks refers to its employees as partners in the company. Their Principles also stress a strong sense of ethics and diversity within the company, as well as the outside entities they do business with. The company’s ethical concerns deal mostly with helping all of the individuals, organizations, and neighborhoods they come in contact with during their course of business. Starbucks has also recently adopted an environmental mission statement now that society has put a lot of emphasis on being green. In this mission statement Starbucks strives “to buy, sell, and use environmentally friendly products. This is a great organizational move with all of the environmental concerns in today’s society.
Starbucks’ espoused values align with their enacted values. This has been demonstrated in numerous areas of their business. One demonstration of this statement concerns their ethics. Starbucks has proven that they have strong ethical values, and this principle helped them to be voted the most ethical company of 2009 by Ethisphere Magazine, for the third year in a row. Their commitment to improving the lives of their coffee farmers has been demonstrated by their support of even the smallest coffee farmers when it comes to obtaining their coffee beans. A misalignment of these values could affect the sales of the company, as well as the fact that it could internally affect the morale of...
Starbucks operates under the mission statement: “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.” (http://www.starbucks.com). This mission statement goes hand in hand with the Principles of the company. In these set of Principles, Starbucks refers to its employees as partners in the company. Their Principles also stress a strong sense of ethics and diversity within the company, as well as the outside entities they do business with. The company’s ethical concerns deal mostly with helping all of the individuals, organizations, and neighborhoods they come in contact with during their course of business. Starbucks has also recently adopted an environmental mission statement now that society has put a lot of emphasis on being green. In this mission statement Starbucks strives “to buy, sell, and use environmentally friendly products. This is a great organizational move with all of the environmental concerns in today’s society.
Starbucks’ espoused values align with their enacted values. This has been demonstrated in numerous areas of their business. One demonstration of this statement concerns their ethics. Starbucks has proven that they have strong ethical values, and this principle helped them to be voted the most ethical company of 2009 by Ethisphere Magazine, for the third year in a row. Their commitment to improving the lives of their coffee farmers has been demonstrated by their support of even the smallest coffee farmers when it comes to obtaining their coffee beans. A misalignment of these values could affect the sales of the company, as well as the fact that it could internally affect the morale of...