Perceptual Map Presentation
- Submitted by: incrediblejqr
- Views: 481
- Category: Other
- Date Submitted: 09/18/2014 07:46 AM
- Pages: 5
- Report this Essay
Perceptual Map Presentation
Joseane Quintana
MKT/421
August 25 , 2014
Prof. Eugenia Matos-Garcia
Perceptual Map Presentation
Thorr Motorcycles is a motorcycle manufacturer. The company also sells to their customers a great variety of high quality accessories and other products that satisfy the need of the riders. Masculinity, freedom and mobility are the brand images that distinguish Thorr Motorcycles in the industry. Thorr Motorcycles offer a wide gamma of services to partnership dealers that goes from software with the description of the models and the whole line of products including training on site. Also they have the service of rental to the dealers so they can offer demo rides to potential customers including training after the purchase. With these kind of services Thorr wants to be seen and established as a high quality standard brand in the motorcycle industry. Although the company has a marketing plan, some of the flagship models sales have dropped considerably that jump start to adopt a new strategy to regain the space in the market.
The situation is that the model “Cruiser Thorr” is decreasing. Apparently it is a consequence of the change in age of the target customers of this model in specific. It seems that this change shows that with the age customers has lost their interest in riding their motorcycles on a daily basis. The other situation is that the younger customers cannot afford this kind of model that Thorr offers. So decision has to be made by the company to change their marketing tactic to increase the sales of the “Cruise Thorr”. The use of perceptual maps by Thorr helps them compare their services and products with other competitors so they can position theur quality product in a competitive way in the motorcycle industry. This tool will be used by the company to make the adjustments necessaries to attract the target customer so the company can reach their goals.
A new marketing strategy comes...
Joseane Quintana
MKT/421
August 25 , 2014
Prof. Eugenia Matos-Garcia
Perceptual Map Presentation
Thorr Motorcycles is a motorcycle manufacturer. The company also sells to their customers a great variety of high quality accessories and other products that satisfy the need of the riders. Masculinity, freedom and mobility are the brand images that distinguish Thorr Motorcycles in the industry. Thorr Motorcycles offer a wide gamma of services to partnership dealers that goes from software with the description of the models and the whole line of products including training on site. Also they have the service of rental to the dealers so they can offer demo rides to potential customers including training after the purchase. With these kind of services Thorr wants to be seen and established as a high quality standard brand in the motorcycle industry. Although the company has a marketing plan, some of the flagship models sales have dropped considerably that jump start to adopt a new strategy to regain the space in the market.
The situation is that the model “Cruiser Thorr” is decreasing. Apparently it is a consequence of the change in age of the target customers of this model in specific. It seems that this change shows that with the age customers has lost their interest in riding their motorcycles on a daily basis. The other situation is that the younger customers cannot afford this kind of model that Thorr offers. So decision has to be made by the company to change their marketing tactic to increase the sales of the “Cruise Thorr”. The use of perceptual maps by Thorr helps them compare their services and products with other competitors so they can position theur quality product in a competitive way in the motorcycle industry. This tool will be used by the company to make the adjustments necessaries to attract the target customer so the company can reach their goals.
A new marketing strategy comes...