Persuasion

ARISTOTLE’S THEORY OF PERSUASION
1. ARISTOTLE
  Theory of persuasion is been designed by Aristotle. Briefly explain about his achievement and little bit of life history. Aristotle (384-322 BCE) was born in Stagira in north Greece, the son of Nichomachus, the court physician to the Macedonia royal family. He is a Greek philosopher and scientist, one of the greatest intellectual figures of western history. He was the author of a philosophical and scientific system that became the framework and vehicle for both Christian Scholasticism and Medieval Islamic Philosophy. Even after the intellectual revolutions of the renaissance, the reformation and the enlightenment, Aristotelian concepts remained embedded in western thinking.
  Aristotle’s intellectual range was vast, covering most of the science and many of the arts including biology, botany, chemistry, ethics, history, logic, metaphysics and rhetoric, philosophy of mind, philosophy of science, physics, poetics, political theory, psychology and zoology (Dr. John R Edlund). He was founder of formal logic, devising for it a finished system that centuries was regarded as the sum of the discipline and he pioneered the study of zoology. Both observational and theoretical in which some of his work remained unsurpassed until the 19 century. But he is, of course, most outstanding as a philosopher. His writings in ethics and political theory as well as metaphysics and the philosophy of science continue to be studied and his work remains a powerful current in contemporary philosophical debate (John Corcoran).
  Aristotle is said to have written 150 philosophical treatises. The 30 that survive touch on an enormous range of philosophical problems for biology and physics to morals to aesthetics to politics. Many, however, are thought to be “lecture notes” instead of complete, polished treatises and a few may not be the work of Aristotle but of member of his school.
  He was trained first in medicine and then in 367 he...