Philippines Personal Hygiene Industry Consumer and Market Insights Research Report By Radiant Insights
Summary
The Soap category was the largest category that accounted for 59.6% of the Personal Hygiene market in 2015 whereas the Anti-Perspirants and Deodorants category is forecast to register fastest growth at a CAGR of 5.1% during 2015-2020. The Soap category was the largest category by volume consumption accounting for 85.0% market share. The Philippines has many dual-income families with 50.5% of the women population employed. These families have a fast paced life as they often experience longer working hours. This has resulted in an increased demand for Personal Hygiene products that are effective, convenient and easy to use.
Key Findings
- The Personal Hygiene market in Philippines is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015
- The Anti-Perspirants and Deodorants category is forecast to register the fastest growth during 2015-2020
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- Hypermarkets and Supermarkets is the leading distribution channel in the Philippines's Cosmetics and Toiletries market
- Paper and Board is the most commonly used packaging material in the Personal Hygiene market
Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast...