Project Management Concepts and Applications Paper
University of Phoenix
PM 571 Project Management
December 13, 2010
National City Community Appreciation Day is a project where National City Bank closes 100 branches midday, to allow 700 bank employees to volunteer to work for 23 community organizations on that day. The goal of Community Appreciation day is to strengthen the banks ties to the local community. This project helps builds community relations, performs goodwill and improves the National City’s image within surrounding communities.
Project Description
Liberty House is one of the 23 partnering with National City for Community Appreciation Day. Liberty House provides assisted living arrangements for low income elderly and disabled citizens (Battaglia, 2008). The Liberty House project involves 30 National City volunteers from four Western Wayne County District National City branches. The objective of this project is to rehabilitate a Liberty House property. The project consists of painting parts of the home, landscaping, and minor repairs to the homes. Materials for the project include donations from Sherwin Williams, National City, and Green Tomato Greenhouse.
Customer Appreciation Day is a complex project that consists of several smaller projects. On this day, 30 employees start the day with the goal of improving the lives and living conditions of the residents at Liberty House. Five hours were set aside on this day. The employee had to use the five hours to complete project tasks. The project is complete once the painting of the rooms and the yard work are finished and all debris and trash are cleaned up. The smiles of the residents are the measures or success for this project.
Organization
National City’s mission statement is “National City Corporation will be a premier diversified financial services company providing customers with advice, information and services to meet their financial needs. We will achieve superior levels...