Popular Culture and Print Media Paper Ricky Harps Soc/105 Instructor: John Smith University of Phoenix Feburay 08, 2010 Popular Culture and
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Popular Culture and Print Media Paper
Ricky Harps
Soc/105
Instructor: John smith
University of Phoenix
Feburay 08, 2010
Popular Culture and Print Media Paper
Print media is everywhere. Just walking outside the front door of any American home and consumers find some type of printed advertising. Driving by the home is a beautiful, shiny new car. The potential consumer doesn’t have to look too hard to find out what it is. The advertisement in motion has the name printed right there above the bumper. Print media advertising has made a huge impact on consumerism and cultural values. This paper will discuss those impacts. The paper will also describe the role print media has played in the development of American pop culture. Finally, three trends propagated by print media will be identified along with the impact of those trends.
Culture is the customs, rituals, and practices of a society (Wilson & Wilson, 2001). Popular American culture is the culture of the masses of American people. Attitudes, beliefs, and actions are all shaped by the culture of the society a person is exposed to. Print media has played a major role in the development of the values of popular American culture. These values can be conscious or unconscious when formed. The American people are exposed to print media advertisements all day every day. The exposure can come from things like posters, flyers, mailings, newspaper, magazines, billboards, and brochures.
Feature advertising is the first trend propagated by the print media. Feature advertising is articles placed in newspapers and magazines that are formatted and appear to be real articles and news with editorial content but are really advertisements for products or services (Cameron and Haley, 1992). This trend is so tricky because consumers know how to avoid advertisements when they look like advertisements. These ads look to be editorial...
Ricky Harps
Soc/105
Instructor: John smith
University of Phoenix
Feburay 08, 2010
Popular Culture and Print Media Paper
Print media is everywhere. Just walking outside the front door of any American home and consumers find some type of printed advertising. Driving by the home is a beautiful, shiny new car. The potential consumer doesn’t have to look too hard to find out what it is. The advertisement in motion has the name printed right there above the bumper. Print media advertising has made a huge impact on consumerism and cultural values. This paper will discuss those impacts. The paper will also describe the role print media has played in the development of American pop culture. Finally, three trends propagated by print media will be identified along with the impact of those trends.
Culture is the customs, rituals, and practices of a society (Wilson & Wilson, 2001). Popular American culture is the culture of the masses of American people. Attitudes, beliefs, and actions are all shaped by the culture of the society a person is exposed to. Print media has played a major role in the development of the values of popular American culture. These values can be conscious or unconscious when formed. The American people are exposed to print media advertisements all day every day. The exposure can come from things like posters, flyers, mailings, newspaper, magazines, billboards, and brochures.
Feature advertising is the first trend propagated by the print media. Feature advertising is articles placed in newspapers and magazines that are formatted and appear to be real articles and news with editorial content but are really advertisements for products or services (Cameron and Haley, 1992). This trend is so tricky because consumers know how to avoid advertisements when they look like advertisements. These ads look to be editorial...