Raiffeisenbank

Evaluating the Internal Business functions of Raiffeisen Zentralbank



Table of Contents:

  1. Executive summary………………………………………………………………………………………3

  2. Introduction…………………………………………………………………………………………………4

  3. Analysis of information………………………………………………………………………………..5

                3.1.   Organizational structure……………………………….5
                3.2.   Organizational culture…………………………………..6
                3.3.   Human resource management………………………8
                3.4     Corporate social responsibility……………………….9
                3.5     Internal Control policy…………………………………..10
                3.6     Organizational strategy………………………………….12

  5. Conclusion…………………………………………………………………………………………….……..13

4.     Limitations of the report……………………………………………………………………...........14

  6. Recommendations……………………………………………………………………………………….15

  7. Reflection of the module………………………………………………………………………………16

  8. List of references……………………………………………………………………………………….…17

  9. Appendices……………………………………………………………………………………………….….20

Executive summary

            This report is focused on analysing Raifeisen Zentralbank (RZB), founded in 1927, a company with Austrian roots offering commercial, retail, private banking services and insurance services in Asia, The US, Europe and the world centers. The report analyses internal environment of the company and relatioships among particular aspects which influence the company, e.g. organizational structure, culture, marketing strategy, CSR, HRM and the Internal Control Policy of the bank. Firstly, the report explores the relationship between the company’s organizational structure and its organizational goals. These days internet banking is very important for society as it provides faster and protected services. In order to improve that, Raiffeisen Zentralbank is seeking: achieving long-term customer relationship, satisfying customer needs, being friendly, quick and pro-active in delivering services. This...

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