Research Industry
- Submitted by: anys333
- Views: 565
- Category: Politics: Economics
- Date Submitted: 05/09/2011 02:53 PM
- Pages: 5
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Sampling Frame:
According to the article, the researchers have used two different kind of sampling methods to obtain the feedback from the respondents. The raw data (primary data) was collected through face to face interviews with a sample of tourists to Yorkshire. Besides the researchers have used questionnaires in the survey. The survey design was made starting with demographic information and followed by traveling information. The raw data could be used for quantitative analysis in order to understand the factors which are related to the use of film of re-imaging a tourist destination. There are advantages and disadvantages of using questionnaires as a method to collect information.
Advantages of questionnaires:
1. the responses are gathered in a standardized way, so questionnaires are more objective, certainly more so than interviews.
2. Generally it is relatively quick to collect information using a questionnaire. However in some situations they can take a long time not only to design but also to apply and analyze (see disadvantages for more information).
3. Potentially information can be collected from a large portion of a group. This potential is not often realized, as returns from questionnaires are usually low. However return rates can be dramatically improved if the questionnaire is delivered and responded to in class time.
Disadvantages are:
1. Questionnaires are standardized so it is not possible to explain any points in the questions that participants might misinterpret.
2. Open-ended questions can generate large amounts of data that can take a long time to process and analyze. One way of limiting this would be to limit the space available so their responses are concise or to sample the students and survey only a portion of them.
3. Questionnaires are standardized so it is not possible to explain any points in the questions that participants might misinterpret.
For this kind of research it is not very effective to include many...
According to the article, the researchers have used two different kind of sampling methods to obtain the feedback from the respondents. The raw data (primary data) was collected through face to face interviews with a sample of tourists to Yorkshire. Besides the researchers have used questionnaires in the survey. The survey design was made starting with demographic information and followed by traveling information. The raw data could be used for quantitative analysis in order to understand the factors which are related to the use of film of re-imaging a tourist destination. There are advantages and disadvantages of using questionnaires as a method to collect information.
Advantages of questionnaires:
1. the responses are gathered in a standardized way, so questionnaires are more objective, certainly more so than interviews.
2. Generally it is relatively quick to collect information using a questionnaire. However in some situations they can take a long time not only to design but also to apply and analyze (see disadvantages for more information).
3. Potentially information can be collected from a large portion of a group. This potential is not often realized, as returns from questionnaires are usually low. However return rates can be dramatically improved if the questionnaire is delivered and responded to in class time.
Disadvantages are:
1. Questionnaires are standardized so it is not possible to explain any points in the questions that participants might misinterpret.
2. Open-ended questions can generate large amounts of data that can take a long time to process and analyze. One way of limiting this would be to limit the space available so their responses are concise or to sample the students and survey only a portion of them.
3. Questionnaires are standardized so it is not possible to explain any points in the questions that participants might misinterpret.
For this kind of research it is not very effective to include many...