Research Proposal for Barnes and Noble
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- Date Submitted: 05/03/2014 12:53 PM
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Research Proposal for Barnes and Noble
Recent developments in the field of Information Technology has changed the way the companies conduct their business. The changes in IT have enabled businesses to modify or update their existing products to meet the changing needs and wants of customers. The development in IT has fundamentally changed the business of book publishing. Ebooks emerged to be another way to reach the reading audience. People prefer to read books on their tablet PCs rather than reading from a physical book (Osnos, 2011). The inclination of people towards Ebooks has created a lot of issues for businesses that are involved in the selling of physical published books like Barnes and Noble. Barnes and Noble is losing business because of the digital book craze to companies like Amazon.
Barnes and Noble has been a major player in the business of selling books, though it has not yet fully adapted to the changes Information Technology has wrought to the industry. It is vital for Barnes and Noble to focus on the nature of the book in the digital world as a form of communication.
Not every digital book can be viewed using every viewing technology. Some are targeted to different viewing technologies, while others can be viewed by different environments. The different, viewing technologies are markets that must be tapped. Some authors may limit the selling of their books digitally, while others will sell them through the digital technology because people prefer to read books in digital format on their tablet PCs or ebooks. People find it easier to download books through the internet rather than visiting book stores for purchasing books. Similarly, people buy online because it is easier find the books of their choice through keywords and saving them the time it takes to roam the book stores to find a book that interests them (Zack, 2002). Thus, the significance for Barnes and Noble to focus its business towards customers who want to buy books digitally to...
Recent developments in the field of Information Technology has changed the way the companies conduct their business. The changes in IT have enabled businesses to modify or update their existing products to meet the changing needs and wants of customers. The development in IT has fundamentally changed the business of book publishing. Ebooks emerged to be another way to reach the reading audience. People prefer to read books on their tablet PCs rather than reading from a physical book (Osnos, 2011). The inclination of people towards Ebooks has created a lot of issues for businesses that are involved in the selling of physical published books like Barnes and Noble. Barnes and Noble is losing business because of the digital book craze to companies like Amazon.
Barnes and Noble has been a major player in the business of selling books, though it has not yet fully adapted to the changes Information Technology has wrought to the industry. It is vital for Barnes and Noble to focus on the nature of the book in the digital world as a form of communication.
Not every digital book can be viewed using every viewing technology. Some are targeted to different viewing technologies, while others can be viewed by different environments. The different, viewing technologies are markets that must be tapped. Some authors may limit the selling of their books digitally, while others will sell them through the digital technology because people prefer to read books in digital format on their tablet PCs or ebooks. People find it easier to download books through the internet rather than visiting book stores for purchasing books. Similarly, people buy online because it is easier find the books of their choice through keywords and saving them the time it takes to roam the book stores to find a book that interests them (Zack, 2002). Thus, the significance for Barnes and Noble to focus its business towards customers who want to buy books digitally to...