Research Report on India Water Purifier Market Overview

Market Reports on India presents the latest report on “Research Report on India Water Purifier Market Overview ”. http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13730/india-water-purifier1.html .There is huge potential for the market, both in rural and urban India. In fact, there has been an increasing trend of companies focusing on rural India, particularly with the low cost water purifiers.

2nd April. 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “Research Report on India Water Purifier Market Overview”. Technological advancements and various innovations in the country as well as the competitive pressures have been significantly changing the market.

During the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the poor quality of the water supplied by the civic authorities still remains a huge challenge. Rising awareness about water-borne diseases, rising disposable income, mounting urbanization and low penetration level are exceedingly contributing to the demand for water purifiers in India. The market for water purifier in India is changing at a brisk rate. Technological advancements and various innovations in the country as well as the competitive pressures have been significantly changing the market. 

According to “India Water Purifier Market Overview”, India’s water purifier market was growing with a CAGR of 21.24% over last five years. Based on technology, the market is segmented into RO, UV and offline water purifiers. As per sales revenues, RO water purifiers dominated the market in 2014, followed by UV filters and then gravity based offline purifiers. RO water purifiers are the costliest among all the three technologies; however rising awareness about its advantage over other purifiers are making it increasingly popular. For a long period Eureka Forbes had dominated the RO category but Kent has now overtaken the leading...