Retail Shoppers Behaviour
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- Date Submitted: 01/17/2011 08:52 AM
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TERM PAPER
SUBJECT-retail shoppers behaviour
TOPIC- Determine the factors that influence the buying behavior of a retail shopper at big BAZAAR, easy day and vishal Megamart
SUBMITTED TO- Mr.nitin dhir sir
SUBMMITTED BY: NIKHIL KUMAR NADDA
ROLL NO: S1905 A17
CLASS: MBA (ENTREPRENEURESHIP & RETAIL MGT.) 3nd SEM
REG NO: 10906313
Acknowledgement
First, and for most, I want to thank my teacher who has assigned Me. This term paper is brings out my creative capabilities.
I express my gratitude to my parent for being a continuous source of encouragement and for all their financial aid given to me.
I would like to thanks the assistance provided by library staff of the L.P.U
My heartfelt gratitude to my friends, for helping me and complete my work at time.
Table of Contents:--
* Introduction of Big Bazar, Easy day and Vishal Mega Mart.
* Consumers Behavior towards organized retailers.
* Factors influencing the shoppers.
* Types of Consumer Behavior.
* Services providing by Big Bazar, Vishal Mega Mart and easy Day.
* Analysis of consumer Behavior.
* Why shoppers shop from Big Bazar, Vishal Mega Mart and Easy Day.
* Other Retail Drivers.
* Conclusion.
Topic - Determine the factors that influence the buying behavior of a retail shopper at Big Bazaar, Easy Day and Vishal Mega Mart:--
INTRODUCTION OF BIG BAZAR:--
Big Bazar is a type of Hyper Market that is the chain of developed retail stores in India. There are 104 retail outlets of Big Bazar located in India. Future Group is the parent group of Big Bazar which is founded by Kishore Biyani in 2001. Head quarter of Big Bazar is in Jogeswari, Mumbai. Big Bazar has a very interesting tagline which always attract to the customers, it is “Is se sasta aur achha kahin nahi”. Big Bazar works by taking care of Porters five force model.
1) Revelry among the competitors: -- There are lot of competitors of Big Bazar is in the market like Reliance...
SUBJECT-retail shoppers behaviour
TOPIC- Determine the factors that influence the buying behavior of a retail shopper at big BAZAAR, easy day and vishal Megamart
SUBMITTED TO- Mr.nitin dhir sir
SUBMMITTED BY: NIKHIL KUMAR NADDA
ROLL NO: S1905 A17
CLASS: MBA (ENTREPRENEURESHIP & RETAIL MGT.) 3nd SEM
REG NO: 10906313
Acknowledgement
First, and for most, I want to thank my teacher who has assigned Me. This term paper is brings out my creative capabilities.
I express my gratitude to my parent for being a continuous source of encouragement and for all their financial aid given to me.
I would like to thanks the assistance provided by library staff of the L.P.U
My heartfelt gratitude to my friends, for helping me and complete my work at time.
Table of Contents:--
* Introduction of Big Bazar, Easy day and Vishal Mega Mart.
* Consumers Behavior towards organized retailers.
* Factors influencing the shoppers.
* Types of Consumer Behavior.
* Services providing by Big Bazar, Vishal Mega Mart and easy Day.
* Analysis of consumer Behavior.
* Why shoppers shop from Big Bazar, Vishal Mega Mart and Easy Day.
* Other Retail Drivers.
* Conclusion.
Topic - Determine the factors that influence the buying behavior of a retail shopper at Big Bazaar, Easy Day and Vishal Mega Mart:--
INTRODUCTION OF BIG BAZAR:--
Big Bazar is a type of Hyper Market that is the chain of developed retail stores in India. There are 104 retail outlets of Big Bazar located in India. Future Group is the parent group of Big Bazar which is founded by Kishore Biyani in 2001. Head quarter of Big Bazar is in Jogeswari, Mumbai. Big Bazar has a very interesting tagline which always attract to the customers, it is “Is se sasta aur achha kahin nahi”. Big Bazar works by taking care of Porters five force model.
1) Revelry among the competitors: -- There are lot of competitors of Big Bazar is in the market like Reliance...