Revlon

Revlon is an American, cosmetics, fragrance and skin care corporation that was founded in 1932. The company is known for providing cosmetics, health, and beauty products for a variety of consumers. There are several divisions of Revlon that target different types of customers such as; Princess Marcella Bourghese is the upscale and international division. Moon Drops is the dry skin division. Etherea is the hypo-allergenic division. Revlon is now concentrating on developing their male market. (http://www.revlon.com). There are five topics that will be discussed in the essay. The first topic that will be discussed is to develop a marketing strategy for Revlon to enter the men’s cosmetics market with a complete product line. The second topic that will be discussed is to determine and discuss the needed branding strategy that Revlon should use in entering the men’s cosmetics market. The third topic that will be discussed is how Revlon can use personality, emotion, and self-concept as the basis for its appeal for a men’s cosmetics line. The fourth topic that will be discussed is to determine which attitude change techniques would be most appropriate in persuading many men to use skin care products. The fifth topic that will be discussed is using the demographic and psychographic information provided in the case, describe and explain the traits that would make the most desirable target market for a line of men’s cosmetics by Revlon.
Revlon Marketing Strategy
Revlon can develop a marketing strategy for men's cosmetics by performing a SWOT analysis. SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. The strengths that Revlon has to enter the men's cosmetics market with a complete product line are that they are an international corporation and have a reputation for being diverse in marketing to different consumers. The...