CASE 20: ROBIN HOOD
The organizational structure of the Merrymen is that of a typical top-down management style, with Robin Hood as the CEO and a few lieutenants serving in roles that have been delegated, i.e. information gathering, discipline, finances and provisioning. The four tasks that have been delegated and Robin Hood’s personal vendetta serve as the basis for many of the problems encountered by the Merrymen.
The two main threats facing Robin Hood are the intensive threat of competitive rivals and threats to suppliers. Prince John and the Sherriff are Robin’s main rivals and pose a definite threat to his operation. They are in direct competition with each other, and their actions have to constantly be monitored. They pose a high level threat, because of the threat of an attack, taxations to the residents of the forest, and their persistent efforts to capture Robin Hood and his Merrymen. Suppliers are a high level threat, because at any point those who support Robin Hood could be captured by Prince John and the Sherriff, thus cutting off supplies. Also, the bargaining power of suppliers is high simply because of the business Robin is involved in. His business is illegal and therefore a high level threat to anyone who supplies to him.
Threat from buyers is currently a low level threat because an objective of Robin’s is to give to the poor. They have no reason to pose any threat unless at some time Robin Hood begins to tax them. The threat of new entry is also low given the legality of this endeavor. Individuals will likely be more willing to join Robin Hood as opposed to forming their own faction. Although it is obviously more common to have a threat of new entry when in control of the market while making a profit, in this particular situation it is relatively low given Robin Hood‘s rapport within the forest. The threat of substitute products has been identified as a low to moderate threat. The residents of the forest are assumed to be the customers. Two...