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COMPANY
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ACTIVISM
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Company
SEAR Reports
SEAR 2010
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    2010 Highlights
1. Our Company
2. Social &
    Environmental
    Results
3. Caring Dairy
4. Sugar
5. Eggs
6. Chunks & Swirls
7. Fruit
8. Chocolate &
    Cocoa Powder
9. Flavorings
10. Non-GMO
      Sourcing
11. Materials
12. Community
      Involvement &
      Activism
13. Environment
      & Climate
14. Minority Sourcing
15. Franchisee
      Engagement
16. Auditor’s
      Opinion
17. Livable Wage
      Policy & MORE
Welcome to Ben & Jerry’s 2010 Social and Environmental Assessment Report. Here’s a glance at some of our current efforts to make positive change in the world through our business.
2010 – 2011 Highlights
Ben & Jerry’s has a three-part mission that aims to create prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.

You can read the whole Ben & Jerry’s Mission Statement at www.benjerry.com/activism.
 
 
WE HAVE THREE MAJOR SOCIAL MISSION GOALS.
GOAL 1.
Use our Company to further the cause of Peace and Justice.
Fair Trade Ingredients. We believe the Fair Trade movement is one of the best things to happen to capitalism in a long time! (Or, if you prefer the European spelling, it’s the Fairtrade movement.) In a nutshell, Fair Trade is a promise to pay a fair price to farmers in developing countries for their harvest. On their end, Fair Trade farmers agree to use fair labor practices, to employ environmentally friendly farming practices, and to invest in their communities. Fair Trade is a way to use the global economy to serve people, not the other way around!
Ben & Jerry’s is going Fair Trade for all of the commodities that we buy from developing countries where we can have a significant, positive impact on farmer...