SAB MILLERMarket share global
North America
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29% Colombia - 98% Peru
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91% Czech
–
47% Poland 42%Italy
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20% Romania
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33% Russia
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5% China
–
21% India
–
26% Tanzania
–
72% Mozambique
–
98% SouthAfrica
–
88%
SWOT ANALYSIS
Strength
Brand equity
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SAB Miller is one of the world‟s leading brewers, with more than 200 beer brands
Differentiated premium portfolio
SAB Miller has become a global leader by excelling locally nurturing strong, local brands and building brandportfolio that meets the needs of consumers in each markets (Annual Report)
SAB Miller has grown through a culture of operational excellence, delivering high-quality products, innovationand sustainability
Diversification
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as one of the world‟s
largest of Coca Cola products, Gaming and interests through Gold ReefsResorts Ltd
Global food print may countries
Its success is built on clear strategic direction and shared commitment to the companys vision, mission andvalues
SAB Miller follows a cost strategy and pricing strategy to be competitive in the market
SAB Miller has created leading positions in both emerging and developed markets across the world
SAB Miller portfolio of business spans six regions which together brewed over 200 different brand and sold218 million hectoliters of lager last year 2011 year
Leader of market share in Latin America (1), Europe (1 or 2), North America (2), Africa (1), India (2), SouthAfrica (1),
SAB Miller has brand portfolio that meets
customers‟
needs in different markets
Superb service to their retailers be they large, sophisticated super market chains in the USA or small mom andpop stores in Latin America and Africa
BBBEE transaction in SA under which 29 542 local retailers are shareholders in SAB Miller business and ableto participate directly in the success of SAB Miller.