Sabmiller
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SABMiller:
Strategic Approach
Unit Tutor: Khurshid Djalilov
Submission Date: 21.04.2014
Word Count: 1,974
Table of contents:
Executive summary……………………………………………………………………………………1
1. Introduction..........................................................................................1
2. The macro-environment – PESTEL analysis.............................................1
2.1. Political factors……………………………………………………………………………………1
2.2. Economic factors………………………………………………………………………………..2
2.3. Social factors………………………………………………………………………………………2
2.4. Technological factors………………………………………………………………………….2
2.5. Environmental factors…………………………………………………………………………2
2.6. Legal factors………………………………………………………………………………………..2
2.7. Strategy/ Recommendations……………………………………………………………….2
3. Industry specific factors – Porter’s five forces………………………………………..3
3.1. Threat of New Entrants……………………………………………………………………….3
3.2. Threat of substitutes……………………………………………………………………………3
3.3. Bargaining Buyer Power………………………………………………………………………3
3.4. Bargaining Supplier Power…….…………………………………………………………….3
3.5. Competitive Rivalry……..………………………………………………………………………3
4. Diagnosing strategy – SWOT analysis………………………………………………………4
4.1. Strengths……………………………………………………………………………………………..4
4.2. Weaknesses………………………………………………………………………………………….4
4.3. Opportunities……………………………………………………………………………………….4
4.4. Threats…………………………………………………………………………………………………4
4.5. Strategy/Recommendations…………………………………………………………………5
4.6. Conclusion……………………………………………………………………………………………5
References………………………………………………………………………………………………….6/7
Appendices………………………………………………………………………………………………….8
Executive summary
SABMiller is the second largest brewer in the world characterised with strong geographic profile and well-developed portfolio which provides solid platform for growth potential both developed and emerging markets. This profile is a combination...
Strategic Approach
Unit Tutor: Khurshid Djalilov
Submission Date: 21.04.2014
Word Count: 1,974
Table of contents:
Executive summary……………………………………………………………………………………1
1. Introduction..........................................................................................1
2. The macro-environment – PESTEL analysis.............................................1
2.1. Political factors……………………………………………………………………………………1
2.2. Economic factors………………………………………………………………………………..2
2.3. Social factors………………………………………………………………………………………2
2.4. Technological factors………………………………………………………………………….2
2.5. Environmental factors…………………………………………………………………………2
2.6. Legal factors………………………………………………………………………………………..2
2.7. Strategy/ Recommendations……………………………………………………………….2
3. Industry specific factors – Porter’s five forces………………………………………..3
3.1. Threat of New Entrants……………………………………………………………………….3
3.2. Threat of substitutes……………………………………………………………………………3
3.3. Bargaining Buyer Power………………………………………………………………………3
3.4. Bargaining Supplier Power…….…………………………………………………………….3
3.5. Competitive Rivalry……..………………………………………………………………………3
4. Diagnosing strategy – SWOT analysis………………………………………………………4
4.1. Strengths……………………………………………………………………………………………..4
4.2. Weaknesses………………………………………………………………………………………….4
4.3. Opportunities……………………………………………………………………………………….4
4.4. Threats…………………………………………………………………………………………………4
4.5. Strategy/Recommendations…………………………………………………………………5
4.6. Conclusion……………………………………………………………………………………………5
References………………………………………………………………………………………………….6/7
Appendices………………………………………………………………………………………………….8
Executive summary
SABMiller is the second largest brewer in the world characterised with strong geographic profile and well-developed portfolio which provides solid platform for growth potential both developed and emerging markets. This profile is a combination...