Sales Strategy
- Submitted by: Nazia
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- Date Submitted: 03/30/2010 07:17 AM
- Pages: 33
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The 3Cs (company, customers, competitors) Introduction
(Within their Vision & strategies they have incorporated the human element in recognizing the need and keeping customer confidence intact. They also have greatly relied on personal selling in this sense that the products which they make are customized to majority needs. Through this customers are allowed to be treated individually worldwide).
Nokia in brief
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
Structure
Our organizational structure is designed to position us for a world where the mobile device, the Internet and and the computer are fusing together.
Our Devices unit is responsible for developing and managing our portfolio of mobile devices, which we make for all major consumer segments.
Services designs and develops Internet services that enrich the experience people have with their mobile devices and the web. Messaging, music, maps, media as well as Ovi developer tools are key focus areas as we continue to expand our services offering to consumers and create opportunities for developers and content providers.
Solutions is responsible for driving Nokia's offering of solutions, where the mobile device, personalized services and content are integrated into a unique and compelling package for the consumer. The unit is tasked with concepting and creating such solutions.
Markets manages our supply chains, sales channels, brand and marketing activities and is responsible...
(Within their Vision & strategies they have incorporated the human element in recognizing the need and keeping customer confidence intact. They also have greatly relied on personal selling in this sense that the products which they make are customized to majority needs. Through this customers are allowed to be treated individually worldwide).
Nokia in brief
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
Structure
Our organizational structure is designed to position us for a world where the mobile device, the Internet and and the computer are fusing together.
Our Devices unit is responsible for developing and managing our portfolio of mobile devices, which we make for all major consumer segments.
Services designs and develops Internet services that enrich the experience people have with their mobile devices and the web. Messaging, music, maps, media as well as Ovi developer tools are key focus areas as we continue to expand our services offering to consumers and create opportunities for developers and content providers.
Solutions is responsible for driving Nokia's offering of solutions, where the mobile device, personalized services and content are integrated into a unique and compelling package for the consumer. The unit is tasked with concepting and creating such solutions.
Markets manages our supply chains, sales channels, brand and marketing activities and is responsible...