Sample Business Plan

Appendix 4:

Sample Business Plan

CYBER CAFÉ BUSINESS PLAN
JEDI CAFÉ

1

TABLE OF CONTENT
1. Executive Summary

3

2. Company Summary

5

3. Services

7

4. Market Analysis

8

5. Marketing Strategy

11

6. Management Summary

13

7. Financial Plan

14

2

1.

Executive Summary
Jedi Café, a cyber café located in Happy Valley, Hong Kong Island, offers a perfect spot
for the public in social gathering and leisure. It provides customers free access to the
Internet as well as an area for to meet together in a casual environment under an
economical manner.
The business intends to obtain finance from external equity in the amount of USD61,540,
for which the application will be for commencing work on shop renovation, equipment
purchases, and as operating cash flow. Preliminary capital injection has already been
secured by the initial owners, Obewon Kinobi and Alex Skywalker, in the amounts of
USD24,360 and USD15,385 respectively.
Jedi Café will be incorporated as a limited liability company. The two initial owners will be
the shareholders and their personal liabilities will be subject to a ceiling at the amount of
their respective investments.
The finance acquired through this business proposal will allow Jedi Café to successfully
open and operate as a cyber café. A comfortable and innovative environment is provided
to the customers with a casual atmosphere. Operations in year one will generate Jedi
Café a regular customer base that will allow it to be self-maintained in year two.
1.1

Objectives
Jedi Café’s objectives for the first year of operation include:


The creation of an exclusive, stylish, innovative environment that will
distinguish Jedi Café from other coffee shops.



The creation of a comfortable and casual environment that will bring people
with different interests and backgrounds together for socialization.



1.2

High-quality coffee and bakeries at a reasonable price....