Self-balancing scooters or Hover board use gyroscope to determine balance of board, motors keep speed according to the inclination of the person riding it. These scooters are designed to look futuristic and an alternative to walking. Initially, self-balancing scooters did not perform in market because of many limitations such as low range, improper functioning of electronics, and high cost. Now after spending a lot in research & development and advertisement by manufacturing companies, these scooters are becoming a profitable product. Many nation have now removed ban over using these scooters in public areas. These scooters are majorly used in shopping complexes, manufacturing facilities, sidewalks, parks, and various government buildings. Self-balancing scooter market is still at primitive stage. Awareness regarding self-balancing scooter is still a primary concern for the manufacturers. A lot of promotion techniques are being used by companies such as promotion on social media, celebrity advertising, and free rides to increase the awareness about self-balancing scooter.
Self-balancing scooter market: Market Dynamics
Self-balancing scooter look futuristic and are fun to drive. Moreover these scooters are less expensive than any other mobility scooters available in market. Self-balancing scooters are being promoted at office and college campuses because they are environment friendly, noise free and operate on electricity. The trend of using modern and advanced electronic devices and increasing dependency on mobility equipment is driving its demand in advanced economies. These scooters are being used by police to petrol certain places like streets and airports. Manufacturers of self-balancing scooters are regularly improving its ergonomics, technology, range, and adding various modern features such as wireless charging, Wi-Fi, and Bluetooth which can connect it with user’s personal gadgets. Features like these are encouraging people to buy these advanced...