Sim337 Assignment
- Submitted by: skoigi
- Views: 276
- Category: Other
- Date Submitted: 04/13/2015 06:50 PM
- Pages: 21
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TABLE OF CONTENT
Abbreviation and Acronyms……………..……………………………………….ii
Executive Summary…………………….……………………..………………….iii
Task 1... ……………………………………………………………………….….1
1.0 Introduction........................................................................................................1
2.0 Primary External Environment Influences…………………………………….2
2.1 Political Environment………………………………………………….2
2.2 Competitive Environment……………………………………………..3
2.3 Economic Environment………………………………………………..3
2.4 Social-cultural Environment…………………………………………..3
2.5 Technological Environment…………………………………………...4
2.6 Legal Environment……………………………………………………4
2.7 Demographic Environment……………………………………………4
Task 2……………………………………………………………………………..5
1.0 Cultural Differences…………………………………………………………..5
2.0 Cultural Characteristics in Kenya…………………………………………….6
3.0 Effectiveness of Brookside’s response to cultural differences………………. 7
3.1 Health promotion ………………………………………………………...8
3.2 Trainee programs ………………………………………………………...8
3.3 Employee development & training ………………………………………9
3.4 Occupational safety………………………………………………………9
4.0 What strategies did Brookside use to be more successful than New KCC? ..9
4.1 Partnership with farmers………………………………………..……….10
5.0 Areas for Improvement……………………………………………………...11
6.0 Conclusion……………………………………………………………..……12
List of References…………………………………………………...………13
Abbreviation and Acronyms
AI: Artificial Insemination
GDP: Gross Domestic Product
MDG: Millennium Development Goals
BSC: Balanced Scorecard
KCC: Kenya Cooperative Creameries.
KDB: Kenya Dairy Board.
Executive Summary
Thompson (2001) defines a strategy as a word of military origin referring to a plan of action designed to achieve a particular goal. Strategy is a framework through which an organization can...
Abbreviation and Acronyms……………..……………………………………….ii
Executive Summary…………………….……………………..………………….iii
Task 1... ……………………………………………………………………….….1
1.0 Introduction........................................................................................................1
2.0 Primary External Environment Influences…………………………………….2
2.1 Political Environment………………………………………………….2
2.2 Competitive Environment……………………………………………..3
2.3 Economic Environment………………………………………………..3
2.4 Social-cultural Environment…………………………………………..3
2.5 Technological Environment…………………………………………...4
2.6 Legal Environment……………………………………………………4
2.7 Demographic Environment……………………………………………4
Task 2……………………………………………………………………………..5
1.0 Cultural Differences…………………………………………………………..5
2.0 Cultural Characteristics in Kenya…………………………………………….6
3.0 Effectiveness of Brookside’s response to cultural differences………………. 7
3.1 Health promotion ………………………………………………………...8
3.2 Trainee programs ………………………………………………………...8
3.3 Employee development & training ………………………………………9
3.4 Occupational safety………………………………………………………9
4.0 What strategies did Brookside use to be more successful than New KCC? ..9
4.1 Partnership with farmers………………………………………..……….10
5.0 Areas for Improvement……………………………………………………...11
6.0 Conclusion……………………………………………………………..……12
List of References…………………………………………………...………13
Abbreviation and Acronyms
AI: Artificial Insemination
GDP: Gross Domestic Product
MDG: Millennium Development Goals
BSC: Balanced Scorecard
KCC: Kenya Cooperative Creameries.
KDB: Kenya Dairy Board.
Executive Summary
Thompson (2001) defines a strategy as a word of military origin referring to a plan of action designed to achieve a particular goal. Strategy is a framework through which an organization can...