Software Installation and Support Plan
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Tesco.com Case Study 9.1
The coursework is based on the case study 9.1 available in your core textbook E-Business and E-Commerce Management by Dave Chaffey 4th Edition Page 549.
(This work is protected by regional copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the Internet) will destroy the integrity of the work and is not permitted. The copyright holder grants permission to instructors who have adopted the textbook accompanying this work to post this material online only if the use of the website is restricted by access codes to students in the instructor’s class that is using the textbook and provided the reproduced material bears this copyright notice).
Tesco.com increases product range and uses triggered communications to support CRM
Context
Tesco, well known as Britain’s leading food retail group with a presence in Europe and Asia has also been a pioneer online. By September 2005 inline sales in the first half of the year were £401 million, a 31% to £21 million. Tesco.com now receives 170,000 orders each week. Soon it should reach an annual turnover of £1 billion online and it is generally recognized as the world’s largest online grocer.
Product Ranges
The Tesco.com site acts as a portal to most of Tesco’s products, including various non-food ranges (for example, books, DVDs and electrical items under the ‘Extra’ banner), Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. It does not currently sell clothing online but in May 2005 it introduced a clothing web site (www.clothingattesco.com), initially to showcase Tesco’s clothing brands and link customers to their nearest store with this range.
Competitors
Tesco currently leads the UK’s other...
The coursework is based on the case study 9.1 available in your core textbook E-Business and E-Commerce Management by Dave Chaffey 4th Edition Page 549.
(This work is protected by regional copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the Internet) will destroy the integrity of the work and is not permitted. The copyright holder grants permission to instructors who have adopted the textbook accompanying this work to post this material online only if the use of the website is restricted by access codes to students in the instructor’s class that is using the textbook and provided the reproduced material bears this copyright notice).
Tesco.com increases product range and uses triggered communications to support CRM
Context
Tesco, well known as Britain’s leading food retail group with a presence in Europe and Asia has also been a pioneer online. By September 2005 inline sales in the first half of the year were £401 million, a 31% to £21 million. Tesco.com now receives 170,000 orders each week. Soon it should reach an annual turnover of £1 billion online and it is generally recognized as the world’s largest online grocer.
Product Ranges
The Tesco.com site acts as a portal to most of Tesco’s products, including various non-food ranges (for example, books, DVDs and electrical items under the ‘Extra’ banner), Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs, flights and holidays, music downloads, gas, electricity and DVD rentals. It does not currently sell clothing online but in May 2005 it introduced a clothing web site (www.clothingattesco.com), initially to showcase Tesco’s clothing brands and link customers to their nearest store with this range.
Competitors
Tesco currently leads the UK’s other...