Sponsorship Programs 2010
An estimated 10,000 people will gather at Chicago’s lakefront to participate in the City’s largest outdoor AIDS fundraising event: AIDS Run & Walk Chicago. In the spring of 2010, AIDS Run & Walk Chicago was named one of the top 10 sports events in Chicago by Biz Bash. This ethnically and socially diverse crowd has one thing in common: they are committed to fight the spread of HIV and to help those already impacted by the disease. As a sponsor of the AIDS Run & Walk Chicago your company will be associated with one the area’s important AIDS fundraising events. Your company will have an opportunity to build affinity and trust with your target market through emotional and cause-related experiences involving your company. Event Specifics: Date: Saturday, October 2, 2010 Location: Grant Park/Columbus & Balbo - Downtown Chicago Expected Attendance: 10,000 Event Description: AIDS Run & Walk Chicago is a fundraising event in the fight against HIV/AIDS that benefits the AIDS Foundation of Chicago. Over the past decade this outdoor event has raised more than $19 million. Money is raised three ways: 1) Participants are asked to pre-register for the 5k and 10k Run or 5k Walk; 2) Raise additional money through pledges; 3) Corporations are solicited for sponsorship and marketing support. The run/walk course is on the lakefront, featuring beautiful views of Chicago’s famous skyline. Participants will be treated to entertainment along the route, water/aid stations and post event awards and entertainment. Finish line refreshments and sponsor sampling/display booths will be positioned for pre- and post-event opportunities. The Fitness & Health Village will feature information from dozens of local AIDS service organizations. This is a unique opportunity to gather information about HIV/AIDS related services and volunteer opportunities.