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- Date Submitted: 01/29/2010 01:35 AM
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Colgate Toothpaste
Situational Analysis
[pic]
“Stronger Say Bhe Strong Mera COLGATE”
[pic]
Presented to: Ms Fagiha Ahmad
Presented By __
Farooq Iqbal
MKTE0509
1
Table of Contents
Introduction 4
Product: 6
Colgate Product Mix: 7
Colgate Fresh Energy Gel 8
Distribution 9
Promotion 12
Packaging 14
Price 14
Strategies 15
Market Dominance 15
Porter Generic Strategies 15
Product Differentiation 15
Brand Image & Personality 17
Recommendation 18
Introduction
Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. Marketing strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.
In our point of view Colgate management is using very good strategies regarding its product, place price & promotion.
Colgate is very good product for the protection of teeth are very important part of the human body so they need more protection for this Colgate is very good toothpaste and its company is trying to improve its quality with the association of doctors.
Where as the price of Colgate is concerned. It is very much affordable for every consumer. Anyone can buy it from anywhere and any kind of departmental store. The strategy made for the pricing is very good. The company keeps in view the purchasing power of the customers.
Colgate is promoted on all & every kind of media. The strategy being followed by the management is to make the people aware of its product. So, Colgate-Palmolive has promoted it on TV and print media as well.
The distribution of Colgate is very intensive and it uses the...
Situational Analysis
[pic]
“Stronger Say Bhe Strong Mera COLGATE”
[pic]
Presented to: Ms Fagiha Ahmad
Presented By __
Farooq Iqbal
MKTE0509
1
Table of Contents
Introduction 4
Product: 6
Colgate Product Mix: 7
Colgate Fresh Energy Gel 8
Distribution 9
Promotion 12
Packaging 14
Price 14
Strategies 15
Market Dominance 15
Porter Generic Strategies 15
Product Differentiation 15
Brand Image & Personality 17
Recommendation 18
Introduction
Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. Marketing strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.
In our point of view Colgate management is using very good strategies regarding its product, place price & promotion.
Colgate is very good product for the protection of teeth are very important part of the human body so they need more protection for this Colgate is very good toothpaste and its company is trying to improve its quality with the association of doctors.
Where as the price of Colgate is concerned. It is very much affordable for every consumer. Anyone can buy it from anywhere and any kind of departmental store. The strategy made for the pricing is very good. The company keeps in view the purchasing power of the customers.
Colgate is promoted on all & every kind of media. The strategy being followed by the management is to make the people aware of its product. So, Colgate-Palmolive has promoted it on TV and print media as well.
The distribution of Colgate is very intensive and it uses the...