Store Environment
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Store Environment Essay
30/4/2014
DT360/1
Brown Thomas Vs Arnotts
By Louis Hayes
Student No: C13423922
Table of Contents
* Introduction…………………………………3
* Compare & Contrast the Image…….5
* Principles of Design……………………….8
* Conclusion…………………………………….10
Introduction
Brief summary of Brown Thomas
Brown Thomas is Ireland's most iconic department store celebrating luxury, creativity, service and the very best Irish and international brands since 1849. Part of a global retail family (Selfridges Group Ltd), Brown Thomas attracts the best luxury brands and the most exclusive designers across fashion, beauty and home wares, all showcased in a well-structured yet beautiful retail environment, but it is their service which makes the difference. From the doorman's greeting to the sales consultant's smile, the Brown Thomas customer service is what attracts so many visitors to this very special store.
Featuring the world's most prestigious luxury boutiques such as Cartier, Hermés, Chanel and Louis Vuitton, Brown Thomas Dublin is also home to over 200 labels, which are carefully selected from around the globe and edited specifically to its customers tastes and lifestyles.
Brown Thomas is listed among the best in the world, yet one that still remains quite Irish. For the Brown Thomas customer, it is more than home to international names and retailing excellence, it is part of their lives.
In addition to its flagship store on Grafton Street, Brown Thomas is also located in Cork, Limerick and Galway. BT2, a sister store to Brown Thomas features contemporary fashion and beauty and is also located on Grafton Street, in The Dundrum Town Centre and Blanchardstown Centre.
Brief summary of Arnotts
Arnotts is the oldest and largest department store in Dublin, Ireland. It is located on Henry Street on the north side of the city centre.
The main shop occupies much of the block behind the GPO to the west of O'Connell Street, between...
30/4/2014
DT360/1
Brown Thomas Vs Arnotts
By Louis Hayes
Student No: C13423922
Table of Contents
* Introduction…………………………………3
* Compare & Contrast the Image…….5
* Principles of Design……………………….8
* Conclusion…………………………………….10
Introduction
Brief summary of Brown Thomas
Brown Thomas is Ireland's most iconic department store celebrating luxury, creativity, service and the very best Irish and international brands since 1849. Part of a global retail family (Selfridges Group Ltd), Brown Thomas attracts the best luxury brands and the most exclusive designers across fashion, beauty and home wares, all showcased in a well-structured yet beautiful retail environment, but it is their service which makes the difference. From the doorman's greeting to the sales consultant's smile, the Brown Thomas customer service is what attracts so many visitors to this very special store.
Featuring the world's most prestigious luxury boutiques such as Cartier, Hermés, Chanel and Louis Vuitton, Brown Thomas Dublin is also home to over 200 labels, which are carefully selected from around the globe and edited specifically to its customers tastes and lifestyles.
Brown Thomas is listed among the best in the world, yet one that still remains quite Irish. For the Brown Thomas customer, it is more than home to international names and retailing excellence, it is part of their lives.
In addition to its flagship store on Grafton Street, Brown Thomas is also located in Cork, Limerick and Galway. BT2, a sister store to Brown Thomas features contemporary fashion and beauty and is also located on Grafton Street, in The Dundrum Town Centre and Blanchardstown Centre.
Brief summary of Arnotts
Arnotts is the oldest and largest department store in Dublin, Ireland. It is located on Henry Street on the north side of the city centre.
The main shop occupies much of the block behind the GPO to the west of O'Connell Street, between...