Barney, J. B. (2007). Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.
Mintzberg, H., Ghoshal, S., Lampel, J., & Quinn, J. B. (2003). The strategy process: Concepts contexts cases (4th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.
Pearce, J. A. & Robinson, R. B. (2007). Strategic management: Formulation, implementation, and control (10th ed.). Boston: McGraw-Hill/Irwin.
All electronic materials are available on your student Web site.
Weekly Point Values
Week One
Individual Assignment: Ethics Reflection Paper 8
Participation/Discussion Questions 4
Week Two
Individual Assignment: Environmental Scan and Summary 10
Participation/Discussion Questions 4
Week Three
Individual Assignment: Strategic Plan Update—Draft I 10
Participation/Discussion Questions 4
Week Four
Learning Team Assignment: Strategy Paper 10
Participation/Discussion Questions 4
Week Five/ Participation/Discussion Questions 4
Individual Assignment: Strategic Plan Update—Draft II
12
Week Six
Individual Assignment: Strategic Plan Update—Final Version 15
Individual Assignment: Final Examination 15
Point Total 100
Week One
Mission, Vision, and Values
• Identify major components of a strategic management process.
• Define organizational mission, vision, and values statements.
• Explain the role of ethics and corporate social responsibility in strategic planning.
Course Assignments
1. Readings
• Read Ch. 1 of Strategic Management.
• Read Ch. 2 of Strategic Management.
• Read Ch. 1.1 of The Strategy Process.
• Read Ch. 1.3 of The Strategy Process.
• Read Ch. 1.3 of Gaining and Sustaining Competitive Advantage.
• Read this week’s Electronic Reserve Readings.
2. Discussion Questions/ Due Thursday, Day 3
• Assessed: What are the major components of a strategic management process? Which of these components is the most difficult for managers to...
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