Strategic Management – the Robert Trent Jones Trail

Strategic Management –
The Robert Trent Jones Trail

Name: Wong Horng Sam
Student ID:MBA-S1208-0301/ MAL13015
Subject: Strategic Management
Title: The Robert Trent Jones Golf Trail
Lecturer: Ms Maureen

TABLE CONTENTS
  1. Cover Page……………………………………………………………………………………………………..….…..… 1
  2. Table Contents…………………………………………………………………………………………….….……..… 2

  3. Why would a stakeholder be motivated to invest in continued growth?..................3 - 4

  4. How could expansion be financed – how could stakeholders be satisfied?......……… 5 - 6

  5. Which major strategic decisions have been taken to achieve the current success of Trail?…………………………………………………………………………………………………………..…….…..7 - 8

  6. What are the internal and external pressures affecting the Trail?..........................9 - 10

  7. How can existing and potential customers be attracted to the Trail in the long term?...................................................................................................................11 - 12

  8. Appendix 1 – Reference……………………………………………………………………………..........13 - 14

  1. Why would a stakeholder be motivated to invest in continued growth
In This Case Study of The Robert Trent Jones Golf (RTJG) Trail, we will analyze why the stakeholders of RTJG would be motivated to invest in continued growth of the trail. In order to do that, we will discuss about the strength and weaknesses of the existing RTJG Trail, in which we will further highlight the challenges ahead for the management in order for the Golf Trail to go further and achieve a new milestones for the prestigious Golf Trail.

In order to motivate the stakeholder, it is important to understand the basic background of RTJG so that we can analyze the strength and weaknesses in order the determined whether a continued growth of expansion is a needed action plan in order to recover the downturn situation as currently faced. RTJG is opened in 1992 and has a 21 world-class public golf...