Strategic Management
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GM Sales in China Jump 66.9% in 2009 to All-Time High, Continue to Lead the Industry
• 1,826,424 units sold in 2009, achieving year-end market share record of 13.4%
• Builds on forward-looking strategy of rolling out new products with improved fuel economy
• Ongoing expansion and investment position GM for long-term success
Shanghai – GM and its joint ventures in China announced today that their domestic sales jumped 66.9 percent in 2009 to a record 1,826,424 units. Based on bullish sales of Buick, Chevrolet and Wuling vehicles, the GM China family achieved an estimated market share of 13.4 percent, another year-end record and an improvement of 1.3 percentage points from the end of 2008.
The strong year-end results were possible in part because of record December sales by GM’s Shanghai GM and SAIC-GM-Wuling joint ventures and the addition of sales from its new FAW-GM joint venture.
Modern products
“We are proud of our performance in 2009,” said Kevin Wale, President and Managing Director of the GM China Group. “Chinese consumers responded enthusiastically to our lineup of modern, fuel-efficient and stylish products, validating our strategy of rolling out a steady cadence of great vehicles that are leaders in their respective segments. This is part of GM’s global strategy of focusing on designing, building and selling the world’s best products.”
In 2009, as part of GM’s aggressive product launch strategy, GM and its joint ventures in China introduced several new and upgraded models to keep up with strong industry demand, including the new Buick LaCROSSE and New Regal turbo series; the Chevrolet Cruze; and the new Cadillac SLS and SRX. In addition, GM continued to bring to China its latest technology such as the new 1.2-liter engine in the Chevrolet Spark and ECOTEC 1.6-liter DVVT engine in the Chevrolet Cruze. Both powertrains made the list of the 10 best engines in China for 2009.
Growing investment
GM and its joint ventures continued...
• 1,826,424 units sold in 2009, achieving year-end market share record of 13.4%
• Builds on forward-looking strategy of rolling out new products with improved fuel economy
• Ongoing expansion and investment position GM for long-term success
Shanghai – GM and its joint ventures in China announced today that their domestic sales jumped 66.9 percent in 2009 to a record 1,826,424 units. Based on bullish sales of Buick, Chevrolet and Wuling vehicles, the GM China family achieved an estimated market share of 13.4 percent, another year-end record and an improvement of 1.3 percentage points from the end of 2008.
The strong year-end results were possible in part because of record December sales by GM’s Shanghai GM and SAIC-GM-Wuling joint ventures and the addition of sales from its new FAW-GM joint venture.
Modern products
“We are proud of our performance in 2009,” said Kevin Wale, President and Managing Director of the GM China Group. “Chinese consumers responded enthusiastically to our lineup of modern, fuel-efficient and stylish products, validating our strategy of rolling out a steady cadence of great vehicles that are leaders in their respective segments. This is part of GM’s global strategy of focusing on designing, building and selling the world’s best products.”
In 2009, as part of GM’s aggressive product launch strategy, GM and its joint ventures in China introduced several new and upgraded models to keep up with strong industry demand, including the new Buick LaCROSSE and New Regal turbo series; the Chevrolet Cruze; and the new Cadillac SLS and SRX. In addition, GM continued to bring to China its latest technology such as the new 1.2-liter engine in the Chevrolet Spark and ECOTEC 1.6-liter DVVT engine in the Chevrolet Cruze. Both powertrains made the list of the 10 best engines in China for 2009.
Growing investment
GM and its joint ventures continued...