Strategic Plan Update – Draft 1

Introduction
Every organization has a mission, a purpose, a reason for being and often the mission is why the organization was first created. A good mission statement should accurately explain why the organization is exists and what it hopes to achieve in the future. The mission statement articulates the organization’s essential nature, its value and its work. Over the time how organization does business gets evolved and there is a need to change, alter or update the organizational mission in order to address the current realities.
Strengths, Weaknesses, Threats & Opportunities
This section descries the key internal strengths and weaknesses, and external threats and opportunities for Kudler Fine Food.
Vision
This section explains what you want the organization to be, it reflects the dream of the founder or leader. The company’s vision is for the employee as well as the key stakeholders.
Mission Statement
A Company Mission Statement is what helps to keep your company moving and thinking about the future plans. The mission statement talks about the central purpose and role of Kudler Fine Food.
Corporate Values
The corporate values governing Kudler Fine Food, where KFF operates in accordance with the highest standards in all relationships with customers, suppliers, environment and the community. KFF fosters a climate which encourages innovation and diligence amongst staff and rewards accordingly.

Business Objectives
This section describes the long term business objectives of KFF, to expand the business aggressively and offer above-average returns to shareholders.
Key Strategies
The following critical strategies will be pursued by KFF:
Expand senior management team in sales/marketing.
Seek new market segments/applications for products
Locate new premises
Pursue strategic alliances with complementary players
Strengthen web presence and promote
Seek new market segments/applications for products
Major Goals
The following key targets will be...