Strategy : External Environment

Example of practical application of External environment data gathering Process: Namibian Agricultural organisation June ‘09

M Ungerer USB Strategic Management

1

Abcc Strategy: Industry Analysis

Industry trends and opportunities (1)



How would you describe the Industry/Industry cluster Xyzz is competing in?
 Zzz



What are the other industry/alternative industry descriptions you can define for the competitive space Abcc wants to occupy?
 yyy

M Ungerer THE STRATEGY WEB

3

Industry trends and opportunities (2)



What are the challenges and rivalries in this industry? What are some of the key trends that we observe here?:
 Are there any threats from disintermediating industries?
• Y…




Are there any threats from current players or new entrants into this industry – now and in future?
• • Y… Y…

Are there changes to the industry rules that will make it difficult in the future?



What orthodoxies (generally accepted rules, approaches, thinking) exist in this industry, that we can possibly capitalize on?
 Yy..

M Ungerer THE STRATEGY WEB

4

Industry trends and opportunities (3)



How can we shift our relative bargaining power in this industry. What advantages is there in doing this?
 Yy..



Can we compete in other industries through substitute products and services that can add or improve value, based on some of our current skills?
 Yy..

M Ungerer THE STRATEGY WEB

5

Industry Value chain
 What is the position of our organisation in the industry value chain? What are the areas of threats and opportunities?

M Ungerer THE STRATEGY WEB

6

Summary: Industry trends and opportunities

Key Industry Trends

Implications/Opportunities/Threats

M Ungerer THE STRATEGY WEB

7

Abcc Strategy: Competitor Analysis

Competitor trends and opportunities (1.1)
 Who are the main competitors/potential competitors of Abcc? (Think of who have the capabilities to...