The strategy lenses approach views strategy from three angles, the angles from which strategy can be implemented on a corporate level. It is a conceptual approach to see the strategies which are being developed and managed time and again, to inspire new thinking about its social aspect and manage resources optimally to help achieve high performance and efficiency. how to forecast the changes, list them according to their criteria, and deal with changes at the same time. The strategy lenses approach views strategy from three angles, the angles from which strategy can be implemented on a corporate level. It is a conceptual approach to see the strategies which are being developed and managed time and again, to inspire new thinking about its social aspect and manage resources optimally to help achieve high performance and efficiency. For practitioners, this approach can be used as a tool to help them plan strategically, diagnose and analyze problems and make changes to their strategy simultaneously. (Bowman, C. and Faulkner, D. 1997)
1) Strategy as a design
The strategy development is process in which the forces and constraints on the organisation are weighted carefully through analytic and evaluative techniques to establish clear strategy direction to get maximum output. This creates conditions in which carefully planned strategy implementation should occur.
. . While creating and developing the goals, the organisation also there is a needs to think of the design of the strategy which will help them achieve those goals or to make the company to stand in better condition in a market. This strategic process follows an analysis-selection-implementation process. The key processes involved in this approach are grouping, linking, alignment and fitting things both to the internal and external environment. Here the leader is the strategist, the designer and the architect of the corporate strategy, which is developed and managed. (All Business,...