Suggest How the Tools of Marketing Could Be Used to Promote an Institution of Higher Education
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- Date Submitted: 12/06/2010 11:27 AM
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Suggest how the tools of marketing could be used to promote an institution of higher education
Nowadays, marketing plays an important role in many aspects of life. It can be defined as a management process in which goods and services can be provided very well to reach customer needs and satisfaction. How to attract people’s attention, arouse their interest, activate their desire and motivate them to take action also included in marketing. Therefore, one strategy that can be very useful to satisfy customer needs more easily and lead to the company’s success is marketing tools. There are many tools of marketing such as marketing communication and marketing strategies, provided nowadays by means of advertising, press release (PR), social networking , event marketing , printed materials, Branding, and so on. Also, there are many benefits of using marketing tools such as promoting the new product of the company, maintaining the customer’s satisfaction and keeping brand’s loyalty of customer as long as possible. It is not only useful in the business part but it is also useful for the education part as well especially for promoting higher education institutes. As a result of using marketing tools to promote institution of higher education, it can bring a good image, make more number of students’ admission and also improve the education system of any schools, colleges or universities. The marketing strategies that can be seen to be useful for promoting the institution of higher education are advertising that using printed materials such as posters and brochures to inform students. Then, the public relation such as education fairs and conferences is the part of event marketing that can be very helpful to promote large amount of students. Moreover, social networking that uses technology as a tool like internet to make the world smaller such as Facebook, Blogs and websites. So this essay will suggest how the tools of marketing can be used to promote an institution of...
Nowadays, marketing plays an important role in many aspects of life. It can be defined as a management process in which goods and services can be provided very well to reach customer needs and satisfaction. How to attract people’s attention, arouse their interest, activate their desire and motivate them to take action also included in marketing. Therefore, one strategy that can be very useful to satisfy customer needs more easily and lead to the company’s success is marketing tools. There are many tools of marketing such as marketing communication and marketing strategies, provided nowadays by means of advertising, press release (PR), social networking , event marketing , printed materials, Branding, and so on. Also, there are many benefits of using marketing tools such as promoting the new product of the company, maintaining the customer’s satisfaction and keeping brand’s loyalty of customer as long as possible. It is not only useful in the business part but it is also useful for the education part as well especially for promoting higher education institutes. As a result of using marketing tools to promote institution of higher education, it can bring a good image, make more number of students’ admission and also improve the education system of any schools, colleges or universities. The marketing strategies that can be seen to be useful for promoting the institution of higher education are advertising that using printed materials such as posters and brochures to inform students. Then, the public relation such as education fairs and conferences is the part of event marketing that can be very helpful to promote large amount of students. Moreover, social networking that uses technology as a tool like internet to make the world smaller such as Facebook, Blogs and websites. So this essay will suggest how the tools of marketing can be used to promote an institution of...