T-Mobile
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T-Mobile USA, Inc.
Executive Summary
T-Mobile USA, Inc. (T-Mobile) is a national wireless provider that strives to provide more services and value for your money so you can enjoy the benefits of your mobile communications services in your day-to-day activities. T-Mobile’s business strategy to increase revenue and target audience is by competing on prices and features. T-Mobile has the viability to succeed in providing wireless service and much “More” considering the demand cost, market settings and economic conditions.
Background
T-Mobile is a national provider of wireless voice, messaging, and data services based in Bellevue, Washington. It is the US operating entity of T-Mobile International AG & Co., the mobile communications subsidiary of the largest telecommunications carriers in the world, Deutsche Telekom AG & Co. (http://www.tmobile.com).
T-Mobile was previously known as VoiceStream Wireless. VoiceStream was acquired by Deutsche Telekom and changed nationally to the T-Mobile name in September 2002. “T-Mobile is currently the fourth-largest wireless carrier in the U.S. market with 22.7 million customers (as of Q1 2006)” (http://en.wikipedia.org/wiki/T-Mobile). Its major competitors include Cingular, Verizon Wireless, Sprint Nextel, Alltel and U.S. Cellular.
Product Pricing Component
Utility of Service
As a national wireless provider, T-Mobile is committed to providing customers with more services and value so they can enjoy the benefits of mobile communications throughout their daily activities. They also work closely with T-Mobile International to incorporate the latest technologies for high-quality, consistent connection to voice calls, data, e-mail, and more.
T-Mobile markets to the young and trendy audience and therefore competes on price, and on features such as "CallerTunes" (ringback tones) and "HiFi Ringers" (ringtones which are clips of an actual song). Their corporate slogan is "Get More", recently changed from "Get More From...
Executive Summary
T-Mobile USA, Inc. (T-Mobile) is a national wireless provider that strives to provide more services and value for your money so you can enjoy the benefits of your mobile communications services in your day-to-day activities. T-Mobile’s business strategy to increase revenue and target audience is by competing on prices and features. T-Mobile has the viability to succeed in providing wireless service and much “More” considering the demand cost, market settings and economic conditions.
Background
T-Mobile is a national provider of wireless voice, messaging, and data services based in Bellevue, Washington. It is the US operating entity of T-Mobile International AG & Co., the mobile communications subsidiary of the largest telecommunications carriers in the world, Deutsche Telekom AG & Co. (http://www.tmobile.com).
T-Mobile was previously known as VoiceStream Wireless. VoiceStream was acquired by Deutsche Telekom and changed nationally to the T-Mobile name in September 2002. “T-Mobile is currently the fourth-largest wireless carrier in the U.S. market with 22.7 million customers (as of Q1 2006)” (http://en.wikipedia.org/wiki/T-Mobile). Its major competitors include Cingular, Verizon Wireless, Sprint Nextel, Alltel and U.S. Cellular.
Product Pricing Component
Utility of Service
As a national wireless provider, T-Mobile is committed to providing customers with more services and value so they can enjoy the benefits of mobile communications throughout their daily activities. They also work closely with T-Mobile International to incorporate the latest technologies for high-quality, consistent connection to voice calls, data, e-mail, and more.
T-Mobile markets to the young and trendy audience and therefore competes on price, and on features such as "CallerTunes" (ringback tones) and "HiFi Ringers" (ringtones which are clips of an actual song). Their corporate slogan is "Get More", recently changed from "Get More From...