Teko's Strategic Management
- Submitted by: johnprestige
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- Category: Politics: Economics
- Date Submitted: 03/20/2010 03:09 PM
- Pages: 11
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ABSTRACT
To set out a strategic planning model for Teko Company Ltd (researcher’s family company), a Nigeria based company in the motorcycle industry with a mission to become the leading supplier of high quality motorcycles in Nigeria in the next 5 years. As the demand for motorcycles increases in Nigeria and the economy opens up for new investments opportunities it is the right time for Teko to expand the business by forming a strategic alliance with Yamaha Motor Co., Ltd. By looking deeper into the company’s internal and external situation by means of a SWOT, a PESTEL and Porter’s Five Forces analysis, we are able to establish the way forward in order to achieve the mission and the strategic objectives.
Contents
ABSTRACT 2
1.1 - HISTORY OF TEKO COMPANY LTD 4
1.2 STRATEGIC PLANNING MODEL FOR TEKO COMPANY LTD 4
2.1 MISSION STATEMENT 4
2.2 INTERNAL ANALYSIS – SWOT 5
• Strengths 5
• Weakness 5
• Opportunity 5
• Treats 6
2.3 EXTERNAL ANALYSIS – PESTEL 6
• Political 6
• Economical 7
• Social 7
• Technological 8
• Environmental 8
• Legal 9
3.0 STRATEGIC OBJECTIVES 9
4.0 CONCLUSION 9
BIBLIOGRAPHY 11
APPENDIX I 13
1.1 - HISTORY OF TEKO COMPANY LTD
The late Aaron Etonye established Teko Company Ltd in 1990. After his death, in 1997, his firstborn Timothy Etonye took over the company. The company originally only operated in Anambra State, Nigeria, selling motorcycle parts and import/distribute high quality motorcycle parts in Nigeria. However after, Timothy Etonye expanded the business into assembling motorcycles for sales and found motorcycle parts with a special quality associated with the Teko brand. The business was expanded to other states in Nigeria. Within ten years he had expanded the company from one branch to five branches in Nigeria. Over the same ten years period due to diversification into assembling motorcycles and developing a brand name, the company saw a 50 percent increase per annum.
1.2 STRATEGIC...
To set out a strategic planning model for Teko Company Ltd (researcher’s family company), a Nigeria based company in the motorcycle industry with a mission to become the leading supplier of high quality motorcycles in Nigeria in the next 5 years. As the demand for motorcycles increases in Nigeria and the economy opens up for new investments opportunities it is the right time for Teko to expand the business by forming a strategic alliance with Yamaha Motor Co., Ltd. By looking deeper into the company’s internal and external situation by means of a SWOT, a PESTEL and Porter’s Five Forces analysis, we are able to establish the way forward in order to achieve the mission and the strategic objectives.
Contents
ABSTRACT 2
1.1 - HISTORY OF TEKO COMPANY LTD 4
1.2 STRATEGIC PLANNING MODEL FOR TEKO COMPANY LTD 4
2.1 MISSION STATEMENT 4
2.2 INTERNAL ANALYSIS – SWOT 5
• Strengths 5
• Weakness 5
• Opportunity 5
• Treats 6
2.3 EXTERNAL ANALYSIS – PESTEL 6
• Political 6
• Economical 7
• Social 7
• Technological 8
• Environmental 8
• Legal 9
3.0 STRATEGIC OBJECTIVES 9
4.0 CONCLUSION 9
BIBLIOGRAPHY 11
APPENDIX I 13
1.1 - HISTORY OF TEKO COMPANY LTD
The late Aaron Etonye established Teko Company Ltd in 1990. After his death, in 1997, his firstborn Timothy Etonye took over the company. The company originally only operated in Anambra State, Nigeria, selling motorcycle parts and import/distribute high quality motorcycle parts in Nigeria. However after, Timothy Etonye expanded the business into assembling motorcycles for sales and found motorcycle parts with a special quality associated with the Teko brand. The business was expanded to other states in Nigeria. Within ten years he had expanded the company from one branch to five branches in Nigeria. Over the same ten years period due to diversification into assembling motorcycles and developing a brand name, the company saw a 50 percent increase per annum.
1.2 STRATEGIC...