28thOct 2015- Mumbai, India: Bharatbook.com announces a report on “The Augmented Reality and Virtual Reality Market Forecast and Opportunities in U.S.A [2020] ” The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with augmented reality and virtual reality product manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.
Augmented Reality (AR) offers real time display of real-world images with computer generated information, while Virtual Reality (VR) involves a computer generated virtual environment presented to the user in such a way that it resembles reality. United States Augmented Reality (AR) & Virtual Reality (VR) market is one of the fastest growing AR & VR markets across the globe. The market is witnessing growth due to rising demand for head-mounted displays and smart glasses in consumer electronics segment; rising national security concerns driving use of technologically upgraded products in defense sector; growing need for smart glasses in logistics and education sector for additional valuable information; rising defense spending by the government; and increased IT spending in defense sector. Moreover, increasing concerns regarding car accidents on roads and use of navigational guidance are propelling demand for augmented reality head-up displays in the country’s automotive sector.
According to “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2020”, the market for augmented reality and virtual reality in the United States is projected to grow at a CAGR over 37% during 2015-2020. Growing adoption in automotive, pico-projectors, and gaming & entertainment industries, for display of information, along with facilitation of real-time human interaction with objects and digital devices, are...