The Impact of Electronic Media

The Impact of electronic media advertising on consumerism and cultural values is critical.   Electronic media roles have played an important part in the development of American popular culture in forms of what people like such as fashion, body shapes, and attitudes. Electronic media has been used to propagated what Americans call trends in this days such as blogs in the Internet, online shopping, and cell phone texting. This three trends impacts today consumerism and work of the American popular culture.
Electronic media is any means of communication characterized by the use of technology. Some example of electronic media can be television, radio, and Internet. Consumerism can be defined as a fact or practice of an increasing consumption of goods. Since the beginning of society, advertising has been a public promotion of some kind service or product to the people. The Impacts of advertising on consumerism can be effective in different ways. Many people believe that advertisements brainwashes the consumers into purchasing unnecessary items. Other people believe that advertising does not sell any products, but it will convince the people who desire certain product to purchase it.   Advertisements affect sports as well, if it would not be because sponsorship companies pay sports event would disappear. The different roles that Electronic media like radio, television, or music has in popular American culture can be many. Some of the roles that stand the most are fashion, health, and new attitudes.   The Electronic media shows the society the celebrities’ fashion. People react to these celebrities’ fashions by imitating what they wear in commercials and television. Body shape is another role in electronic media. Most celebrities that Americans see in television show or movies are in a perfect shape. This role makes an important impact to American culture because it makes Americans think that the celebrities seen in music videos or movies are the body shape everybody...