The Marketing Mix
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The Marketing Mix
Michael E. Brown
BUS 235
Professor Christine Stepp
January 10, 2011
The Marketing Mix
Three reasons why I would or would not invest in Apple’s company:
The first reason why I would invest in Apple is because of the type of products that it offers. Apple has brought out iPods for music, iPhones for cellular use and other features, and the iPad for business or school use. These are just three items that Apple endorses which are good investments for the consumer due to they all have something that each individual customer can use in their own ways. The second reason why I would invest in this company is that they have progressed in their computers and software. The Apple computers have come a long way from the 70’s and 80’s era from the Apple II computer to the current Macintosh computer. They have enhanced their operating systems and keep continuing enhancing new innovative ways to “better” their product. The third reason is the Apple TV. This product is another elusive idea that makes this company so unique. Other companies have this “stream-line” technology but Apple has its own spin and software into this product. Customers are jumping all over this not only because of its newness but its quality that it provides, plus, reasonably priced for the customer. They have came into the age of their version of bring shows, movies, music and photos to the customer just like their competitors with the addition of High-Definition (HD) (Marketing Apple, 2011).
The prices of the iPad, which is a light weight, touch screen key board less, computer that starts at $499, the iPod series of MP3 players starts at $49 for the iPod shuffle (smallest of the MP3 players), the iPod nano, (the smallest touch screen MP3 player) which starts at $149, the iPod touch, (the lightweight touch MP3), that priced at $229 (8GB), $299 (32GB), and $399 for the 64GB starts models. The last product is the iPod classic which is priced at $249....
Michael E. Brown
BUS 235
Professor Christine Stepp
January 10, 2011
The Marketing Mix
Three reasons why I would or would not invest in Apple’s company:
The first reason why I would invest in Apple is because of the type of products that it offers. Apple has brought out iPods for music, iPhones for cellular use and other features, and the iPad for business or school use. These are just three items that Apple endorses which are good investments for the consumer due to they all have something that each individual customer can use in their own ways. The second reason why I would invest in this company is that they have progressed in their computers and software. The Apple computers have come a long way from the 70’s and 80’s era from the Apple II computer to the current Macintosh computer. They have enhanced their operating systems and keep continuing enhancing new innovative ways to “better” their product. The third reason is the Apple TV. This product is another elusive idea that makes this company so unique. Other companies have this “stream-line” technology but Apple has its own spin and software into this product. Customers are jumping all over this not only because of its newness but its quality that it provides, plus, reasonably priced for the customer. They have came into the age of their version of bring shows, movies, music and photos to the customer just like their competitors with the addition of High-Definition (HD) (Marketing Apple, 2011).
The prices of the iPad, which is a light weight, touch screen key board less, computer that starts at $499, the iPod series of MP3 players starts at $49 for the iPod shuffle (smallest of the MP3 players), the iPod nano, (the smallest touch screen MP3 player) which starts at $149, the iPod touch, (the lightweight touch MP3), that priced at $229 (8GB), $299 (32GB), and $399 for the 64GB starts models. The last product is the iPod classic which is priced at $249....