The Natural Choice for Great-Tasting Eggs
This advertisement (see fig. 1) “The Natural Choice for Great-Tasting Eggs” was found in a local newspaper which named This Week’s Penny Saver. In this advertisement, the designer use bright yellow as its back color. In a striking place of the ad, there is a photo of a breakfast which includes scramble eggs, orange juice and dessert. On the top of the ad, we can find a coupon there. Between the coupon and that photo, there is the logo and slogan of the egg company. We can see two sample photos of the egg. In a word, it is a simple advertisement.
This Week’s Penny Saver is a local newspaper for the whole residents who live in the city. It is filled with advertisements of daily goods and their coupons. We can deduce that the target audience of this advertisement is some people, who plan all expenditures meticulous such as whose income is low who aged from 20 to 50. Between this age ranges, some people do not have job or just lost their job because of the economy crisis; some people’s income is low. Coupon will draw their attention.
On the top of this advertisement, there is a dashed box. It is a coupon for their product. From the coupon, we can get more information about the product. “Save 50 cents” and “on one package of Land O LAKES Eggs (Any variety)” are written observably. Nowadays, the economy is not so good, some people’s income is low; some people lost their job. Many families want to save more money to support their life. They plan all expenditures meticulous.
When we see the advertisement, we can find that the designers use two different kinds of typeface to represent the headline “The Natural Choice for Great-Tasting Eggs”. They use a special typeface to accentuate and give prominence to “natural” and “great-tasting”. The headline is short but powerful. It describes the advantage of their product well and truly. Nowadays, people’s conscious of health and bite is growing. When they...