The New York Times

The New York Times Company is a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune and The Boston Globe and related properties. The company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.(Yahoo)   Over the years the New York Times have had changes, growth and many trials and tribulations. The New York Times has become a market-oriented company, which has expanded its market boundaries overseas. The New York Times may have competition, but they are growing every day and is still a well-known company which is market-oriented.
The New York Times is an American media company which strategy is to sink their money into the times in belief that quality journalism pays in the long run. (35) According to Sulzberger family which has been guiding The New York Times though four generations stated “The challenge is to remember The New York Times History, it is to invest during tough times, and when those times turn and they do, inevitable we will be well positioned for recovery.”   (35) However over the years the New York company has changed ever since the   big fiasco about Jayson Bliar fabricating dozens of stories for the New York Times, losing customers and stock dropping 25% (34). Since then they have incorporated new sections to the paper and have added color illustration.   They have made there newspaper global and is still the only metro newspaper in America to broaden its distribution beyond its home city to encompass the entire country (34). They have also become the first Old Media companies to move into cyberspace and to have a television documentary as part of their company to bring people news in a whole new way.   Sulzberger says “Within our lifetimes, the distribution of news and information is going to shift to broadband, so we must enter the broadband worked having mastered the three key skill...