The Organizational Culture and Communication of Macy's Inc.
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The Organizational Culture and Communication of Macy’s Inc.
Racquel O. Sinigal
BCOM/230
October 25, 2010
Paulette Schirmer
The Organizational Culture and Communication of Macy’s Inc.
Macy’s culture is based primarily on the idea of maintaining a diverse workforce and customer base. This is carried out in abundance by the numerous Diversity Councils and Employee Resource Groups designed to ensure an inclusive and supportive work environment to attract and retain top talent. The goal is to “encourage creativity and innovative thinking, which is at the heart of our success” (Clark, 2010). The Macy’s corporation realized that the multicultural society they serve needed to be reflected by the workforce. “Diversity is a strategic business initiative…this approach helps Macy's better understand and satisfy the needs of its increasingly diverse customer base and creates deep customer loyalties…” (Hawthorne, 2010). Because of Macy’s commitment to this diverse organizational culture, they have been recognized as a top company to work for by several diversity groups and well-known magazines.
Macy’s uses marketing campaigns as an effective method of external communication. In honor of Black History Month, Macy’s celebrated and promoted the brand of African American Sheila P. Coates, owner of BYOB, Be Your Own Brand and for Asian Pacific American Month, Macy’s celebrated local Asian-American fashion experts and Media personalities. Fostering strong relationships in the work environment through effective internal communications is accomplished by promoting two-way communications and creating strong and dependable pathways for feedback from employees. Macy’s internal communications are friendly and approachable. Acheiving a strong alignment between the organizations’ culture and communications is an important goal for the company. “When we approach our internal communications strategies and tactics, we’re focused on creating alignment with...
Racquel O. Sinigal
BCOM/230
October 25, 2010
Paulette Schirmer
The Organizational Culture and Communication of Macy’s Inc.
Macy’s culture is based primarily on the idea of maintaining a diverse workforce and customer base. This is carried out in abundance by the numerous Diversity Councils and Employee Resource Groups designed to ensure an inclusive and supportive work environment to attract and retain top talent. The goal is to “encourage creativity and innovative thinking, which is at the heart of our success” (Clark, 2010). The Macy’s corporation realized that the multicultural society they serve needed to be reflected by the workforce. “Diversity is a strategic business initiative…this approach helps Macy's better understand and satisfy the needs of its increasingly diverse customer base and creates deep customer loyalties…” (Hawthorne, 2010). Because of Macy’s commitment to this diverse organizational culture, they have been recognized as a top company to work for by several diversity groups and well-known magazines.
Macy’s uses marketing campaigns as an effective method of external communication. In honor of Black History Month, Macy’s celebrated and promoted the brand of African American Sheila P. Coates, owner of BYOB, Be Your Own Brand and for Asian Pacific American Month, Macy’s celebrated local Asian-American fashion experts and Media personalities. Fostering strong relationships in the work environment through effective internal communications is accomplished by promoting two-way communications and creating strong and dependable pathways for feedback from employees. Macy’s internal communications are friendly and approachable. Acheiving a strong alignment between the organizations’ culture and communications is an important goal for the company. “When we approach our internal communications strategies and tactics, we’re focused on creating alignment with...